23 Jun 2017

4 ways a secure Payment Gateway bolsters your marketing campaign

With credit card frauds and security breaches on the rise, it's important to impart a layer of security to any online transactions conducted via your website. Otherwise, you might risk losing business from security-conscious customers who'll switch to a more secure option instead. When running an online business, one of the foremost things you need to cross off your checklist is setting up the right Online Payment Gateway on your site. Read on to know how it carries multiple advantages.


What is it?

A Payment Gateway is a service application that authorizes credit/debit card payments or online transactions playing a vital role in authorizing the payment between the seller and the buyer in an eCommerce environment. There are several third party applications that process, verify and carry out transactions in a secure manner. Some of the most reputed ones used in Singapore include 2Checkout, Asia Pay, Braintree, Coinbase, CyberSource, eWay, PayPal Express Checkout, NETbilling, among others.

The hidden potential for Marketing

A secure payment gateway doesn’t just facilitate transactions but also shows promise in uplifting marketing endeavors. How, you ask? Here are a few ideas on making the most of it:

1) Show them that you care

Do not shy away from flaunting something you've got, especially when that something will resolve a major concern of your customers. Let them know that you care, understand their predicament and assure them of security. Tell them how you've specifically invested in payment security options to instill a sense of confidence in them about your brand.

2) Use customer perceptions to your advantage

While even large enterprises have been susceptible to security breaches in the past, the average customer’s perception still revolves around the fact that small businesses aren't equipped to provide secure payments. If your business provides payment security, you can leverage this fact as a point of differentiation to your competition and communicate it to your customers.

3) Give them a reason to choose you

Use your marketing campaign to remind customers the detrimental effects of doing business with a company that doesn't take security seriously. Highlight the long-term benefits they stand to gain and how they can avoid credit card frauds, and other scams.

4) Share customer reviews

Once someone falls victim to a fraud, it's unlikely that they'll do business with the same vendor again. Show them how several other customers trust your brand and enlighten them of your emphasis on security at every possible opportunity.

Incorporate a secure payment gateway into your site now. Don't know how? Openwave, a leading IT company expertise in Web Portal / Billing System in Singapore, will help ramp up payment security on your web portal.

14 Jun 2017

Website aesthetics vs. Usefulness: What matters the most?

Design goes a long way in sending the right message across to your website visitors, but overdoing it might end up spelling disaster. Often, in the quest to create the most visually stunning masterpiece, the essence of the website is forgotten. In this article, we’ll explore how a few Web Design elements can create a negative impact instead of the desired effect. Remember, usefulness is more important than aesthetics, and we’re here to tell you why:

Web Design & App Development Company in Singapore

1) Elements should serve a function

Any form/shape/element should serve a function. However, these days, designers design the form and hope that the function will be served on its own. That’s not the case. While designing, identify the core functionality of the site and build your design around it instead of the other way around.

2) If it’s too beautiful, it’s also distractive

Beauty is distractive - and while it’s not wrong to make your website beautiful, if it’s too much it would end up distracting your customers from the real purpose of your site. Blend beauty and functionality and ensure that your site works as great as it looks.

3) Poor usefulness may result in high bounce rates

At the end of the day, you want to make users stay, read, or buy something from you - which might not happen if they’re unable to use your website properly in the first place. High bounce rates due to lack of a useful design might affect your SEO and lower your rankings

4) Fast is better

Incorporating too many visual elements might look great, but will slow down your site. With users’ patience waning thin, no one would hang around for more than 3 seconds on your site. Keep the flashiness to a minimum and focus more on optimizing the site’s performance.

5) Simple is elegant

Going overboard with the design and adding too much might end up confusing your visitors at the end of the day. Users like it simple and simplicity, in turn, makes your website more functional.

Getting these elements right and striking a balance between both might seem like a daunting task – but not to us! Hire skilled web developers and designers from Openwave Singapore today.

6 Jun 2017

Advantages of Using Magento for Building an Online Store

For someone attempting to foray into the e-commerce business, one of the pivotal decisions to make is the platform to use for development. Magento is by far the popular and widely used web building engine for e-commerce at present. It has a massive community and hundreds of thousands of websites are powered through it.

In this article, we’re going to be looking at the advantages of using Magento for e-commerce development.

B2B / B2C eCommerce Website Developers in Singapore  

1) Spaciousness

With Magento, an e-store can host a massive half-million products on a single site. Along with this, 80,000 orders can be processed every hour. This makes Magento a vastly spacious platform with ample arena for expansion of a store in the future.

2) Mobile friendly design

It comes equipped with a mobile-friendly design. The shopping carts here are developed with a more responsive touch, making them easily incorporated into the smartphone and other devices. As a result, e-commerce stores raised on this platform can be more flawlessly transferred to the mobile medium as well, a vital necessity for business today.

3) Easier content management

Magneto offers a user-friendly design that enables easy content management for the user. The interface comes with basic functionalities without the need for too much technical knowledge.

4) SEO capacities

With Magento, a website is armed with stronger SEO tools. This web builder facilitates better traffic flow into your website, thereby boosting exposure on multiple search engines from Google to Bing and more.

5) Stronger integration capacity

The level of integration offered is much higher than others. Websites built through Magento are offered easier synchronization with other tools and websites from E-bay to Paypal, Quickbooks and many more.

6) Huge online community

This is by far the most vastly used e-commerce platform at present, with hundreds of thousands of developers and over 240,000 e-commerce sites powered by it. As a result, people using this platform have a massive community of developers online to draw support from in case of issues of any kind.

Choosing the right platform is just the first step. Building quality programming architecture is the next one. If you need professional help, then we’ve got the solution. Openwave is a leading IT services corporation, having helped corporations across the world build quality online stores using Magento in Singapore. Partner with us to get the best value out of this platform!

18 May 2017

Leading Web Responsive Platforms & How to Choose Among Them

Responsive Web building platforms offer people with no coding experience a chance to raise a glamorous, user-friendly site. However, there is an ever-increasing variety of such platforms, and it is vital that you go for the one that fits your needs. Here are some factors you need to examine the below functionality to make a website responsive.

Responsive Web Design Service in Singapore 

Features to compare


Make sure that the builder’s design offers convenience to users, and is easy to navigate through. Simplify the map of the website, and add a few enticing design features for a thorough look.

SEO functionality

SEO is the bridge for your website to reach a good status on the search engine. Different website builders provide varying features, some of them helpful in the SEO area and others not so much. Ensure that you can find a web engine that integrates some sound search engine qualities into your site for optimal exposure.


Evaluating the price is crucial in this process. Web engines offer a variety of tools, themes, and features, all of them for different price ranges as well. Examine your needs, and set a budget for yourself, before approaching the web builder that matches both.

Customer support

Building a medium of interactivity with customers is one of the growing needs of websites. Ensure that the platform that you choose allows you to easily integrate a messaging or chat box to engage with your audience.

Web development platforms

Below are examples of the leading web building engines to look among:


Wix is one of the most known names in the field of website builders. An expansive app store, as well as greatly responsive templates, make it one of the preferred destinations in the field.


This is a reputed name with respect to eCommerce websites. It allows businesses to create sound, reliable interfaces as well as incorporate some great themes into the site.


Web.com offers strong support for its clients and can integrate some quality features into your website.


This is a platform that provides a massive variety of themes and templates to choose from. The builder also uses an easily usable drag-and-drop format that allows you to insert features into the website with zero hassle.

If you’re in need of professional help in responsive website development/design - Openwave Singapore can offer you the solution. We have been entrenched in this field for nearly twenty years now, and can build you a sharp, feature rich website to attract customers and grow your business.

12 May 2017

6 Factors that Make the Dotnet Language Stand out from the Rest

Websites can be created on various programming structures and with the help of different applications. DOTNET is arguably one of the more vastly utilized programming platforms, with scores of users over the globe. It is popular for its bolstered security apparatus, its portability, as well as its memory management. We'd like to dig deeper, in this article, to uncover just what makes this programming language unique and a cut above the rest.

ASP.NET Web Application Development in Singapore

Ease-of-functioning and Simplicity

This coding language is often attributed a simplistic quality and ease-of-usage. Building applications in this framework usually is faster, easier and cleaner. Simpler tasks such as site configurations are performed without hassle in this framework.

Wider Range of Functions

With the Dotnet platform, developers avail the benefits of several functionalities that can be synthesized onto their products. This boosts convenience for the customer while making the task less complicated for the programmer.

Different Programming Languages

The Dotnet platform is also known for its versatility, offering developers a range of different coding languages within the same framework. Programmers can suit themselves with a style and eloquence that reflects them best.

Stronger Support Features

This platform comes with a robust set of tools to aid in the coding process. Some of the facilities available include Visual Studio, which provides support for the designing process.

Minimalist Coding Style

Applications developed under Dotnet stand out in their uniquely low coding volume. This allows developers to weave applications with ease, and to edit and manage them efficiently.

Ease of Maintenance

Applications developed under Dotnet have the added benefit of a sound maintenance value. The source code for portals and websites of this framework are managed at one place, making it easier for the programmer to edit and modify them.

There is a diverse range of coding platforms to choose from in this age. However, Dotnet is the preferred language for hundreds of thousands across the world and has been the groundwork for some of the most successful applications today. If you're having trouble with this platform, Openwave Computing in Singapore who are expertise in .Net Web app development to fix glitches and enhance the programming quality of your product.

2 May 2017

Should you Hire PHP Developers for Web Development Project?

Are you planning a large-scale PHP project for your organization soon? You have one of two options: create an in-house team for development and maintenance or outsource the work to an external team. Both approaches have their drawbacks and advantages.


Should you outsource PHP development?

In most cases, outsourcing is the better choice – it is both a time and a money saver. Here are some ways why recruiting external developers can be beneficial for your business:

Save costs

Many entrepreneurs believe they’ll be able to build a cheap product in-house. Nothing can be farther from the truth, however. A modest-size project can cost up to four times more if you create in-house. If you create a team in your organization, you have to commit to them long-term, which can greatly ramp up costs.

Build on time

Developing complex applications is tricky and can be a time-consuming process. It’s not uncommon for a project to take twice as long as previously thought if you built it by yourself. On the other hand, external developers already have a team in place where every member knows their responsibility, which allows for fast development.

Experience counts

If you haven’t built internally before, you are going to hit a log of snags along the way. Experienced external developers have already worked with dozens of businesses - they understand the challenges of development and will be able to deliver a high-quality product without too much hassle.

New features

Technology is constantly evolving. It’s hard for an internal team that doesn’t specialize in PHP development to keep up with all the changes. Hiring professionals who are well-versed with the platform will enable you to create a product that has all the latest features.

If you go for in-house development, you end up having to pay hefty infrastructure costs, not to mention the fact that you’d have to spend a very long time finding the right talent. On the other hand, when you hire external developers, you’re just renting a pre-existing setup – which saves you a great many resources. You can build robust, scalable, platform-independent web apps (and web portals and web sites) at a fraction of the cost by going for outsourcing.

27 Apr 2017

Building a Mobile App? Here are Your Options

It’s become a necessity for a business to own a mobile app these days. Customers expect it of them and not having one can hurt a business’ reputation. If you’re thinking of building a mobile app, there are a lot of options available. You can choose to create a native app, a web app or a hybrid app. You can also decide to develop in-house or outsource the development to a company.

So which option is the best and how should you develop your app? Here's a simple explanation of all your choices:

Three Main App Types
    You can either choose to build native/cross-platform, web or a hybrid application. Each type has its perks and drawbacks:

Native/cross-platform apps:

  • Native development refers to building a product for a single platform – like Android or iOS. Cross-platform, on the other hand, relates to making a product that works on some platforms. Native apps are expensive to build but perform better than cross-platform ones. 

Web apps:

  • Web apps are cost-effective and work on some platforms, including desktops and mobile devices. Using a framework like .NET, you can build them quickly. The drawback is that they don’t work offline. 

Hybrid apps:

  • Hybrid apps are web apps that are built with a native platform structure that lets them access all the perks of a single OS. They combine the best of both worlds (and also the worst).

In-House vs. Outsourcing

So how do you build an application? Here are some options:

In-house development: You can create an in-house team and attempt to plan, develop and market the product yourself. You’ll get full control over the project, but experts estimate that developing in-house can cost up to four times more and take three times as long as getting someone experienced to do it for you.

Outsourcing: If you outsource the project, you don’t have to pay for infrastructure. You also get full long-term support for the project – including development, marketing, upgrades, and testing/troubleshooting.

What kind of application should you build and how should you develop it? It depends on your requirements and long-term goals. Our Openwave Computing Pvt Limited recommend you consult with us for best results.