27 Feb 2017

Mobile Marketing Statistics Indicate how 2017 is the Perfect Time to Advertise with Apps

A report by Nielson says that the number of mobile ads on target last year were 60 percent. That means that out of every 100 ads released on mobile devices, 60 were viewed by people who had high chances of being converted into paying customers. With the number of mobile users through the roof, companies from around the world are turning to the mobile advertising – especially via apps – in an attempt to boost brand recognition and grow revenues. Mobile Ad Campaigns Targeted at a Younger Crowd are Succeeding

The report tells us that ad campaigns that were directed at people between 18 and 34 and 25 to 44 years of age were more successful as compared to desktop campaigns targeted at the same 
age groups. 
This report - and general trends - indicates that the younger generation (with a high purchasing power) is amenable to receiving ads via their phones and is also eager to make purchases from them.

Why Should You Advertise Via an App? Many businesses are creating custom apps that they are using as an advertising medium. Here are some reasons why you should advertise with one:

  • Ease of access: Advertisements can follow people wherever they go. It is easy for marketers to target on-the-go customers and not have to wait for them to log on to the net.
  • Vast potential market: There will be over 3 billion people using phones by the year 2020. In fact, the number of phones in the world is already higher than the number of PCs. If you want to find more customers, smartphones represent perhaps the best medium out there.
  • Real-time medium: It’s a perfect medium to promote instant discounts (flash sales) and to offer location-based services. When a person is in a section of a store, for example, you can offer them a discount.
  • Low cost: It doesn’t cost a lot to offer personalized ads on applications, as compared to placing ads on social media, on TV, or in the papers. 

Are you considering building a custom app for your business? You can hire dedicated mobile app developers in Singapore to make you one at affordable prices.  


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