4 Tips To Exponentially Improve On-site e-Commerce Sales

Today, SEO has become increasingly significant when it comes to reaching more customers. While advertisements pave way for a great deal of exposure, ad blockers and other such software exist to keep well at bay from potential buyers. Ergo, there is definitely a need to employ multiple strategies that work differently to get customers from all directions.

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Here are 4 tips to exponentially improve on-site e-commerce sales.

1) Strive to improve organic rankings:

It is very important to lay focus on what is known as search engine optimization. Popular search engines like Google employ algorithms which are meant to capture quality content out of the ocean of information that is available on the internet. Using keywords pertaining to your category of search, within a specific range of density, is key to have your content more easily identified and brought to the first few pages of the search results. Catchy titles, meta-descriptions, web content - all of these have to be optimized to improve overall organic ranking of your on-site e-commerce store.

2) Get paid visibility as well:

It is not the best idea to completely rely on organic growth when you have goals that are demanding of your on-site e-commerce store. Paying for ads can actually be effective and sometimes even escalate sales like never before which will help accelerate your progress. Some may find you by typing a keyword in the search tab of a search engine. But many be introduced to you via paid ads. Using crisp and effective CTAs is key for instantly grabbing the attention of potential buyers.

3) Fantastic customer experience:

Providing customers with undeniably satisfying experience is very crucial to augment sales. This can be achieved by enhancing an interface of your on-site e-commerce store, simplifying navigation and payment processes, integrating advanced technologies like AI and VR, employing high-quality images and immersive videos, and more. There exist a variety of features that will enable you to effectively captivate customers. Use the most popular ones and stick to what works best for you.

4) Listen & react accordingly:

Make room for your customers to provide comments, feedback and suggestions about your on-site ecommerce store. It is essential to pay heed to them and work on the negatives to turn them into positives. This will eliminate any strong reason one could have to dislike your service and pave a way to work on making improvements for making more sales!

Using these key tips, you could have your venture soar to stellar heights! Looking to connect with professional on-site e-commerce developers in Singapore? Contact Openwave today and avail from our exclusive range of web solutions at absolutely affordable rates! Don’t forget your free quote!

How Conversion Rate Optimization Is Impacting Ecommerce

Ecommerce is one of the most profitable grounds today and competitive all the same. There are tons of online stores today and topping the charts isn't as easy as it was before. The crux of succeeding in ecommerce is getting people's notice and converting them into customers. Ecommerce web design and development has become a very lucrative field due to increasing demand! This brings us to CRO - Conversion Rate Optimization, the metric used to measure the rate of conversion. CRO is one of the best ecommerce solutions!

Here's how ecommerce is impacted by CRO:

1) Customer Understanding: The logic in ecommerce is standard: if a customer likes your website, he is more likely to visit yours over others'. A good CRO strategy helps in impacting the sales of your business by delivering user data like demographics, product preferences etc, which in turn lets you optimize your website to cater better.

2) Optimized Navigation: Navigation is a very crucial component of a webpage, yet it's almost always ignored! Only when a customer is able to seamlessly navigate between multiple pages, he/she will find your site attractive. An online store will have hundreds of products, and shuffling between these should be efficient to convert a visitor into a customer!

3) Personalized Messages: The best way to convert a visitor into a customer, and to retain a customer, is a nice pop-up message when they leave the site and a "thank you" note when they make a purchase! This might sound cliché, but works fantastically and makes the visitor feel delighted.

4) Stunning Design: A captivating design has a higher chance of retaining a visitor than any other measure. From the landing page to the product page, focusing on the design is key! Keep it minimalistic and convenient to use, with clear and loud text.

CRO is the backbone of an online business. Since ecommerce is based predominantly on advertising and spreading the word, CRO plays a huge role in retaining those who visit and improving existing customer experience. Looking to avail stellar ecommerce solutions? Call the best ecommerce web development company today - Openwave!