Aspects To Remember While Developing A Retail App

With so many industries going online, retail didn't have long. Ecommerce has taken over today, and several shops are migrating online. Businesses have to thrive, and a majority of the audience today is online. Retail is an industry that will never die down, and with such incredible technology at hand, any business can grow! Retail is challenging, as it is lucrative, the competition in this industry is cut-throat. This had made the need for a professional mobile app development organization greater than ever!

To dominate your competitors and surf the high tide, keep these things in mind:

1) Customer Requirement: No business can run without customers. Retail especially needs the consistent customer to stay relevant in the industry. To make sure your visitors feel pleased, think from their perspective. Catering your products isn't important; it is catering what matters to them. Make sure the products you offer are relevant. For example, selling sand in a desert is not in any sense a good idea!

2) Visual Appeal: This is an aspect that needs a lot of stress. Having an app will not magically reel in customers; only when it appeals to them will the real magic happen. Design plays an indispensable role in app development. Keep your app simple, elegant and yet a platform that offers diverse functions. Visual appeal alone can reel in over 60-70% of the crowd!

RETAIL APPLICATION DEVELOPMENT COMPANY SINGAPORE

3) Constant Support: An app, no matter how good, will eventually have trouble. Even the best of them have bug issues, performance lag etc. The best way to deal with this is to provide regular supports, be it to the customer, or the app. Making your users feel important is the first step to a long-lasting relationship with them! Keep your app updated, and yourself available to your users.

4) Marketing: You have a great app, but how will you take it to the world? App marketing is as, or more important than its own making! From App Store Optimization (ASO) to sponsored advertisements, there are several steps you will have to take to ensure a healthy market.

With these checkboxes ticked, you can go on and dominate the retail industry! A good mobile app has several roles in business. Don't wait for the right time, get one today. Call Openwave and hire a retail app developer in Singapore today. Our services are world-class and affordably priced. Get a free quote today!

How Conversion Rate Optimization Is Impacting Ecommerce

Ecommerce is one of the most profitable grounds today and competitive all the same. There are tons of online stores today and topping the charts isn't as easy as it was before. The crux of succeeding in ecommerce is getting people's notice and converting them into customers. Ecommerce web design and development has become a very lucrative field due to increasing demand! This brings us to CRO - Conversion Rate Optimization, the metric used to measure the rate of conversion. CRO is one of the best ecommerce solutions!

Here's how ecommerce is impacted by CRO:

1) Customer Understanding: The logic in ecommerce is standard: if a customer likes your website, he is more likely to visit yours over others'. A good CRO strategy helps in impacting the sales of your business by delivering user data like demographics, product preferences etc, which in turn lets you optimize your website to cater better.

2) Optimized Navigation: Navigation is a very crucial component of a webpage, yet it's almost always ignored! Only when a customer is able to seamlessly navigate between multiple pages, he/she will find your site attractive. An online store will have hundreds of products, and shuffling between these should be efficient to convert a visitor into a customer!

3) Personalized Messages: The best way to convert a visitor into a customer, and to retain a customer, is a nice pop-up message when they leave the site and a "thank you" note when they make a purchase! This might sound cliché, but works fantastically and makes the visitor feel delighted.

4) Stunning Design: A captivating design has a higher chance of retaining a visitor than any other measure. From the landing page to the product page, focusing on the design is key! Keep it minimalistic and convenient to use, with clear and loud text.

CRO is the backbone of an online business. Since ecommerce is based predominantly on advertising and spreading the word, CRO plays a huge role in retaining those who visit and improving existing customer experience. Looking to avail stellar ecommerce solutions? Call the best ecommerce web development company today - Openwave! 

How to Improve The Visibility of Your E-commerce Mobile App?

Even though much progress has been made in simplifying e-commerce website and app development, marketing them properly to gain more traffic still remains a difficult task because of such a large number of similar websites out there on the internet, which hinders relatively new websites from being discovered by the mainstream audiences. But, this goal can be achieved if certain things are kept and mind and work is done accordingly. 

Here are 3 expert tips to help you improve the discoverability of your app: 

1.) Conducting Research Centered on Users

Most, if not all, leading e-commerce apps usually hire skilled app developers to keep track of consumer data from time to time and analyzing it to come up with relevant marketing strategies according to the need of the hour. This ensures that their app is always optimized for optimum discoverability based on the trends prevalent at a particular time. But is that enough? No. This is because no one can give you a better description of your app other than a user him/herself. It is important to conduct secondary research using actual users to get a clearer picture.

2.) Optimizing Search Options

E-commerce apps usually have a countless number of product pages in them. As a result, it might pave the way to slow navigation. Now, this is something a lot of consumers find irksome.  The next thing they’d do is leave your shopping cart and switch to a competitor’s app. Investing in a cloud-based hosted search would be a good option to curb this. Moreover, e-commerce app designers must take special care to place the search bar at a visible place on possibly every page.

3.) Narrowing Down Search Results

When a person searches for something, there is a fair chance they are bombarded with undesirable and irrelevant products along with the ones they want, making navigation harder. This, again, irritates more than half the customers, prompting them to leave the cart. The key is in providing multiple options to narrow down the search results as much as possible. For instance color, price, and fit filters. 

If you are a business owner looking forward to developing an e-commerce app for your business, contact the officials at Openwave Computing, Singapore’s most preferred e-commerce mobile app developers. 

4 Benefits of Hiring a Dedicated Developer From a Trusted Company

If you’re a store owner, you’d definitely want your shop to be spot-on, organized and attractive, so that just the appeal of the shop draws in customers. Then why not give your website the same appeal? Your website /app is an embodiment of your shop, your objectives, and your entire business. That’s why e-commerce owners leading in the game have all hired web and app developers of the best quality. In any case, here are 4 reasons why you should hire a trustworthy, dedicated developer.

1.) Their Experience is an Asset

Like it is rightly said ‘Practice makes perfect’, experience is what makes a developer perfect. The more the number of products a company has delivered, the better they know about different technologies. Once they’ve tried their hand at something for multiple times, they’d know in advance where and how errors arise and how those errors can be fixed. Being well-versed with all possible strategies is an added advantage. 

2.) Cost-Efficiency

Handing your project to in-house employees would mean paying them salaries and perks, spending money on their training, etc. This would chunk out a fairly huge amount of the budget you plan for your app or website. Hiring off-shore employees is a cost-efficient solution as they 

(i) charge a one-time fee per project 

(ii) are more experienced and trained 

(iii) complete the project in less time

(iv) are well-aware of latest developments. 

This will reduce your overall costs and offer high returns.

3.) They Have a Business-Oriented Approach

From working on multiple projects prior to yours, experienced developers would know just the right strategies to make use of so as to build you an amazing website or app that will attract traffic, boost income and let your business thrive, everything on time. 

4.) Focus on What’s Important

With an expert development team backing your app and web development, you will gain more time to focus on what’s more important in your project like branding and marketing your business. With trustworthy development companies which exude professionalism, you don’t have to bother about getting an awe-inspiring app. Let the experts handle it. 

Hire a dedicated developer team from Openwave for all your development needs and feel the difference! Our trained developers will help you expand your business with the most innovative solutions.

2 New Technologies for Faster Development of Mobile Apps.

Experts have stated that there are a very few companies and mobile application developers who regularly update their knowledge about the latest technologies for mobile application development. Though there are numerous languages which assists the developers in app development it is important to choose that technology which is best for the company.  Mobile app development usually takes place with the help of languages such as Java, C++, HTML5, Swift programming language and many more. But now, new technologies have also been emerged for developers to have a look. 

Flutter

One of the updated technology is Flutter which mobile app developers in Singapore and across the world are considering as it makes use of DART and not the JavaScript as the language of programming. It provides flexibility in the development of mobile application.  Since it is backed by Google, the technology is packed with wide range of plug-ins. 

Kotlin

Another application which one of the best mobile app development companies in Singapore makes use of is Kotlin. Kotlin is a language which is developed from the limitation of Java and provides the advantage of where Java fall short. It is an open-source program whose extensions are beneficial for mobile application developers as without many changes at the source code they can add methods as well as class to the program. This language is compatible with all of the versions of Android moreover, it is also interoperable with Java. In addition to this, Kotlin has great tooling support of Android and IDE. 

So, both Flutter and Kotlin are fresh technologies which could really help in the development of mobile apps across the world for the faster development of the app and reduce the overall time taken for development of such mobile apps. These are packed with bundles of features and tools which brings various benefit for the developer as well as to the company as a whole.  Fortunately, Openwave mobile app developers use both these technologies in their operations. 

3 Reasons Why You Should Choose Drupal 8 for Innovating Your Business Online

Drupal is a very well-known CMS or content management system around the world. Known to have powered over a million different websites, it has had immense popularity among the masses and is loved by enterprises for its success in delivering quality solutions to complex issues of web development. Even though, it is another fact that Drupal has managed to clinch the deal only gradually as there was a time it was labeled ‘less user-friendly’ in spite of its attractive features and functionalities. After all this time, the latest addition to the family is the Drupal 8, which is easier, more accessible, open-source and easier. With multiple themes and plugins, it also guarantees scalability and user-friendliness. Here are 3 reasons why Drupal 8 is best to innovate your enterprise.

1.) It Supports Multiple Languages

It boasts of more than 94 languages apart from other innovative multilingual features with the language code mapping system improved to be more flexible. Now translating local and vernacular content is an easy-breezy process! Apart from language-based block-visibility, Drupal 8 comes incorporated with 4 language modules.

2.) Easier Way of Adding And Editing Content

Back then, users needed to use the back-end for content-editing but now it is also possible from the front-end. With the latest member, site admins can now create, add or edit content on the newly designed page for content-creation, across different devices, along with additional formatting buttons like italicise, bold, adding media and links, etc. in the CKEditor. 

3.) Priority to Mobiles

Version 8 now allows users and developers to make use of the platform across mobile, desktop and tablet devices. The new themes are such that they align themselves automatically depending on the type of device screen that is in use. Drupal 8 is not limited to just being fully responsive, it also brings about better website performance on mobile devices by decreasing the load time significantly and speeding up the overall process. Moreover, you can now build APIs for mobile apps and edit the content across any and every mobile device, anywhere. 

In conclusion, Drupal 8 is till-date the most innovative version of the Drupal family. With advanced features and customization options on offer, it makes complete sense to leverage its benefits to boost your business and take it to the next level with the help of Drupal 8 web developers who are well-versed with this amazing CMS. 

How to Double Up Your Online Sales?

With the world going from shop and pick to swipe and click, there is no dearth of sellers waiting on customers online. There are simply too many e-commerce sites right now, with the agenda of making money and gaining an upper hand over other similar businesses. Of course, the business is virtually the same for all these folks. So what would give any one of them an edge? 

Here are a few tips that will help eCommerce developers in making sure the site makes double the usual money:

Put Yourself in the Customer’s Shoes

Stop thinking from the seller’s perspective, but from the customer’s perspective instead. Giving your homepage a look from fresh eyes and decide whether you can tell what the seller’s agenda is and whether or not you would trust this particular site with your precious money? If the answers are positive, you have a green light. 

Keep a Clear Head

Any eCommerce website developer can get a little lost while designing the whole thing. It is easy to make a mess of things. But, it is empirical that you keep a clear focus of what it is that the client needs. What you are trying to sell, must be the central theme and the design should revolve around it. 

Keep the Contact Details Visible

Shoppers will never trust a site if they can’t contact their seller easily.The contact details of the seller must be prominently visible on the site. 

Address All Possible Issues on the Home Page

All kinds of possible issues and potential problems must be addresses on the homepage itself. You don’t want the customer to keep wondering about such pain points. 

Important Details Must be Clear

There cannot be any scope for confusion in case of prices and details related to shipping.The eCommerce developer needs to pay special attention to these details. 

Associate Yourself with Other Brands

Association is the key to gaining the trust of customers.You need to borrow a little goodwill from various other brands by associating yourself with them. This tried and tested method can increase your sale by more than thirty percent. 

An expert and efficient eCommerce website design company in Singapore like Openwave takes all the necessary precautions and do complete justice to their client’s requirements. Get in touch now!