4 ways a secure Payment Gateway bolsters your marketing campaign

With credit card frauds and security breaches on the rise, it's important to impart a layer of security to any online transactions conducted via your website. Otherwise, you might risk losing business from security-conscious customers who'll switch to a more secure option instead. When running an online business, one of the foremost things you need to cross off your checklist is setting up the right Online Payment Gateway on your site. Read on to know how it carries multiple advantages.

What is it?

A Payment Gateway is a service application that authorizes credit/debit card payments or online transactions playing a vital role in authorizing the payment between the seller and the buyer in an eCommerce environment. There are several third party applications that process, verify and carry out transactions in a secure manner. Some of the most reputed ones used in Singapore include 2Checkout, Asia Pay, Braintree, Coinbase, CyberSource, eWay, PayPal Express Checkout, NETbilling, among others.

The hidden potential for Marketing

A secure payment gateway doesn’t just facilitate transactions but also shows promise in uplifting marketing endeavors. How, you ask? Here are a few ideas on making the most of it:

1) Show them that you care

Do not shy away from flaunting something you've got, especially when that something will resolve a major concern of your customers. Let them know that you care, understand their predicament and assure them of security. Tell them how you've specifically invested in payment security options to instill a sense of confidence in them about your brand.

2) Use customer perceptions to your advantage

While even large enterprises have been susceptible to security breaches in the past, the average customer’s perception still revolves around the fact that small businesses aren't equipped to provide secure payments. If your business provides payment security, you can leverage this fact as a point of differentiation to your competition and communicate it to your customers.

3) Give them a reason to choose you

Use your marketing campaign to remind customers the detrimental effects of doing business with a company that doesn't take security seriously. Highlight the long-term benefits they stand to gain and how they can avoid credit card frauds, and other scams.

4) Share customer reviews

Once someone falls victim to a fraud, it's unlikely that they'll do business with the same vendor again. Show them how several other customers trust your brand and enlighten them of your emphasis on security at every possible opportunity.

Incorporate a secure payment gateway into your site now. Don't know how? Openwave, a leading IT company expertise in Web Portal / Billing System in Singapore, will help ramp up payment security on your web portal.

Leading Web Responsive Platforms & How to Choose Among Them

Responsive Web building platforms offer people with no coding experience a chance to raise a glamorous, user-friendly site. However, there is an ever-increasing variety of such platforms, and it is vital that you go for the one that fits your needs. Here are some factors you need to examine the below functionality to make a website responsive.

 

Features to compare

User-friendliness

Make sure that the builder’s design offers convenience to users, and is easy to navigate through. Simplify the map of the website, and add a few enticing design features for a thorough look.

SEO functionality

SEO is the bridge for your website to reach a good status on the search engine. Different website builders provide varying features, some of them helpful in the SEO area and others not so much. Ensure that you can find a web engine that integrates some sound search engine qualities into your site for optimal exposure.

Price

Evaluating the price is crucial in this process. Web engines offer a variety of tools, themes, and features, all of them for different price ranges as well. Examine your needs, and set a budget for yourself, before approaching the web builder that matches both.

Customer support

Building a medium of interactivity with customers is one of the growing needs of websites. Ensure that the platform that you choose allows you to easily integrate a messaging or chat box to engage with your audience.

Web development platforms

Below are examples of the leading web building engines to look among:

Wix

Wix is one of the most known names in the field of website builders. An expansive app store, as well as greatly responsive templates, make it one of the preferred destinations in the field.

BigCommerce

This is a reputed name with respect to eCommerce websites. It allows businesses to create sound, reliable interfaces as well as incorporate some great themes into the site.

Web.com

Web.com offers strong support for its clients and can integrate some quality features into your website.

Weebly

This is a platform that provides a massive variety of themes and templates to choose from. The builder also uses an easily usable drag-and-drop format that allows you to insert features into the website with zero hassle.

If you’re in need of professional help in responsive website development/design - Openwave Singapore can offer you the solution. We have been entrenched in this field for nearly twenty years now, and can build you a sharp, feature rich website to attract customers and grow your business.

6 Factors that Make the Dotnet Language Stand out from the Rest

Websites can be created on various programming structures and with the help of different applications. DOTNET is arguably one of the more vastly utilized programming platforms, with scores of users over the globe. It is popular for its bolstered security apparatus, its portability, as well as its memory management. We'd like to dig deeper, in this article, to uncover just what makes this programming language unique and a cut above the rest.

Ease-of-functioning and Simplicity

This coding language is often attributed a simplistic quality and ease-of-usage. Building applications in this framework usually is faster, easier and cleaner. Simpler tasks such as site configurations are performed without hassle in this framework.

Wider Range of Functions

With the Dotnet platform, developers avail the benefits of several functionalities that can be synthesized onto their products. This boosts convenience for the customer while making the task less complicated for the programmer.

Different Programming Languages

The Dotnet platform is also known for its versatility, offering developers a range of different coding languages within the same framework. Programmers can suit themselves with a style and eloquence that reflects them best.

Stronger Support Features

This platform comes with a robust set of tools to aid in the coding process. Some of the facilities available include Visual Studio, which provides support for the designing process.

Minimalist Coding Style

Applications developed under Dotnet stand out in their uniquely low coding volume. This allows developers to weave applications with ease, and to edit and manage them efficiently.

Ease of Maintenance

Applications developed under Dotnet have the added benefit of a sound maintenance value. The source code for portals and websites of this framework are managed at one place, making it easier for the programmer to edit and modify them.

There is a diverse range of coding platforms to choose from in this age. However, Dotnet is the preferred language for hundreds of thousands across the world and has been the groundwork for some of the most successful applications today. If you're having trouble with this platform, Openwave Computing in Singapore who are expertise in .Net Web app development to fix glitches and enhance the programming quality of your product.

Should you Hire PHP Developers for Web Development Project?

Are you planning a large-scale PHP project for your organization soon? You have one of two options: create an in-house team for development and maintenance or outsource the work to an external team. Both approaches have their drawbacks and advantages.

Should you outsource PHP development?

In most cases, outsourcing is the better choice – it is both a time and a money saver. Here are some ways why recruiting external developers can be beneficial for your business:

Save costs

Many entrepreneurs believe they’ll be able to build a cheap product in-house. Nothing can be farther from the truth, however. A modest-size project can cost up to four times more if you create in-house. If you create a team in your organization, you have to commit to them long-term, which can greatly ramp up costs.

Build on time

Developing complex applications is tricky and can be a time-consuming process. It’s not uncommon for a project to take twice as long as previously thought if you built it by yourself. On the other hand, external developers already have a team in place where every member knows their responsibility, which allows for fast development.

Experience counts

If you haven’t built internally before, you are going to hit a log of snags along the way. Experienced external developers have already worked with dozens of businesses - they understand the challenges of development and will be able to deliver a high-quality product without too much hassle.

New features

Technology is constantly evolving. It’s hard for an internal team that doesn’t specialize in PHP development to keep up with all the changes. Hiring professionals who are well-versed with the platform will enable you to create a product that has all the latest features.

If you go for in-house development, you end up having to pay hefty infrastructure costs, not to mention the fact that you’d have to spend a very long time finding the right talent. On the other hand, when you hire external developers, you’re just renting a pre-existing setup – which saves you a great many resources. You can build robust, scalable, platform-independent web apps (and web portals and web sites) at a fraction of the cost by going for outsourcing.

Planning on Building an Enterprise-Level Website? Use Drupal 8

Creating a Website for your business is going to be a significant long-term investment in both time and money for you. How well your website runs may also determine the fate of your firm in today's internet-driven world. As such, it’s important that you build an outstanding web presence that showcases your brand in the best possible light and helps you gain customer/client trust.

Why the Drupal 8 CMS makes an ideal platform to build a business website on:

Download and use free

Unlike proprietary website-building software, Drupal is fully free to download and modify. All you have to do is pay for the domain and monthly maintenance costs. The CMS has a big community of developers that provide regular updates and new content for it.

Advanced functionality

There are about 40,000 modules - or software extensions/plugins - available for it. With these plugins, you can quickly add advanced features to your website - international language, video streaming, e-commerce and social media support, for example.

Superb performance

CMSs like WordPress are known to slow down when you load them down with plugins. Drupal, on the other hand, offers super performance even with many modules installed or even when there is a lot of demand being placed on the server.

Very SEO-Friendly

Drupal is search-engine-ready out-of-the-box. Being fully customizable, you can quickly tweak it to be even more SEO-ready than it is already. That means your website will be easy to find on Google SERPs, especially locally.

Scalable

Are you planning on expanding your business in the future? Drupal is a scalable platform - it will grow (or shrink) with the demand being placed on it. That means, with a few minor changes, you can create a bigger website than before.

Airtight security

Drupal has a reputation for being extremely secure. Compared to platforms like WordPress, Drupal-based internet sites are rarely hacked. That makes it a viable option for businesses where data safety is a priority.

Drupal - despite its many advantages - isn’t newbie-friendly. If you want to build a professional-looking, high-performing website, your best bet is to recruit the services of a professional CMS web development company.