5 Reasons Why Magento is the Best Platform for B2B Customers

Ecommerce has seen the greatest manifestation of the penetration of internet into the business arena today. With a major portion of eCommerce transactions in Singapore being attributable to B2B, there is a rising demand for smart eCommerce platforms to exemplify the overall shopping experience for customers. One such promising platforms is Magento which has become a force to reckon with in the industry and is a viable choice for B2B customers.

Here are some reasons why Magento ought to be your platform of choice to build an online store on:

1)  Support for Customer-Centered Marketing

What makes Magento a preferred favorite of any B2B website developer and web avenue owner is support for advanced data acquisition, filtered to their age category, location demographics and even shopping behavior. Such insights forms the base of designing targeted shopping and web promotion campaigns for customer segments, all of which is provided out of the box on the platform.

2)  ‘Private Sales’ Features

A great way to attract customer patronage is to make them feel special, and Magneto’s ‘Private Sales’ feature helps achieve just that. This helps certain customers to be given a specific UI, which can drive additional offers and discounts based on past usage, or suggested new launch products.

3)  Bulk Ordering Support

Yet another path-breaking feature in Magento appealing especially to the wholesale buyers is the ‘Order by SKU’ extension. This enables you to cut short the time that your frequent wholesale buyers have to spend in choosing the right product and placing bulk orders.

4) Product Specific Shipping

Nothing excites a business buyer on your eCommerce portal more than a shipping option tailored to the product types they most often shop for. With Magento, your business buyers can be provided with customized shipping options for the product categories they most commonly purchase.

5) Customized and Grouped Pricing

Many of your business customers would like to operate their retail and wholesale shops on the same platform, and with Magento’s grouped pricing feature, they can maintain separate price lists for the same product units for their shops.

When an adroit Magento development solution is your requirement, there is no better Magento ecommerce development Singapore company to trust other than Openwave. Trust their team of B2B website developers to help your eCommerce portal succeed.

Advantages of Using Magento for Building an Online Store

For someone attempting to foray into the e-commerce business, one of the pivotal decisions to make is the platform to use for development. Magento is by far the popular and widely used web building engine for e-commerce at present. It has a massive community and hundreds of thousands of websites are powered through it.

In this article, we’re going to be looking at the advantages of using Magento for e-commerce development.

  

 

1) Spaciousness

With Magento, an e-store can host a massive half-million products on a single site. Along with this, 80,000 orders can be processed every hour. This makes Magento a vastly spacious platform with ample arena for expansion of a store in the future.

 

2) Mobile friendly design

It comes equipped with a mobile-friendly design. The shopping carts here are developed with a more responsive touch, making them easily incorporated into the smartphone and other devices. As a result, e-commerce stores raised on this platform can be more flawlessly transferred to the mobile medium as well, a vital necessity for business today.

 

3) Easier content management

Magneto offers a user-friendly design that enables easy content management for the user. The interface comes with basic functionalities without the need for too much technical knowledge.

 

4) SEO capacities

With Magento, a website is armed with stronger SEO tools. This web builder facilitates better traffic flow into your website, thereby boosting exposure on multiple search engines from Google to Bing and more.

 

5) Stronger integration capacity

The level of integration offered is much higher than others. Websites built through Magento are offered easier synchronization with other tools and websites from E-bay to Paypal, Quickbooks and many more.

 

6) Huge online community

This is by far the most vastly used e-commerce platform at present, with hundreds of thousands of developers and over 240,000 e-commerce sites powered by it. As a result, people using this platform have a massive community of developers online to draw support from in case of issues of any kind.

Choosing the right platform is just the first step. Building quality programming architecture is the next one. If you need professional help, then we’ve got the solution. Openwave is a leading IT services corporation, having helped corporations across the world build quality online stores using Magento in Singapore. Partner with us to get the best value out of this platform!

Top SEO-Friendly eCommerce Platforms that can maximize Sales

Search Engine Optimization (SEO) is crucial for your online business. Statistics tell us that almost 50% of all online purchases originate from a search query. By getting your online store to rank higher in search engine rankings, you will get more incoming traffic and ultimately make more sales every month.

What does Search-Engine Friendly design entail?

There are a lot of factors that affect SEO. Some of the top ones include:

• Independent navigational links
• Page titles
• Page URLS
• Meta descriptions
• ALT Tags
• H1 headings
• Canonical URLs
• Blogs
• Social sharing
• XML Sitemaps
• Domain names
• IP Address
• 301 redirects
• Robot Noindex

To maximize sales, you have to build your eCommerce store on an SEO-friendly platform. To help you out, here is a list of top platforms that align with the factors above and provide above average search engine optimization:

Magento

Over 500,000 businesses use Magento, and it has near perfect SEO scores. Magento is the platform of choice for big and small businesses alike.

Shopify

Shopify is a hosted solution, meaning you have to pay the developers a monthly fee to host your store. You can build beautiful stores on it, though, that always rank high in search listings.

PrestaShop

PrestaShop is used by over 250,000 businesses worldwide. The platform is perfect if you want to build a low-cost store with advanced features.

OsCommerce

With OsCommerce, you can build advanced stores with many features, but you need advanced programming knowledge to make it search engine friendly.

BigCommerce

The selling point of this platform is the ability to build megastores with no product limits at affordable prices. It also helps that the platform’s layout is easy for Google to index.

WooCommerce

WooCommerce stores rank very highly on Google. It allows you to turn a WordPress website into a high-performing online store.

OpenCart

OpenCart is a very cost-effective eCommerce platform. It is very cheap to set up and run a store on it, and they don’t impose limits on your products like some other platforms do.

You will need a fast-loading, attractive, easy-to-navigate store to convert a visitor from a search engine to a customer. You can hire an experienced eCommerce development team in Singapore to build a custom store with advanced features.

Five Festive Season Strategies to Help you Make Huge Holiday Profits

Statistics tell us that over 40% of all eCommerce sales are made during the holiday season. If you want to grow your revenues during the upcoming festivities, you have to plan out a marketing strategy in advance and ensure your website is ready to hook incoming traffic.

What makes Magento the Best eCommerce Platform?

Magento is the world’s leading eCommerce platform, with a market share of over 29 percent. To give you an idea of how popular it is, it run by over 250,000 web stores - including top global brands like Samsung, Ford, Lenovo and Fox Connect. It has been around for a long time and has managed to fend off competition from other platforms like Shopify with ease.