7 Effective Magento Web Development Trends For E-commerce

We live in a world of digitization which has paved way for performing trade online via e-commerce websites. Magento is a great web solution for establishing a successful e-commerce set-up. It provides a wide range of lucrative features which enable the owner to effectively capture the market and drive traffic in order to boost sales. With incessant developments taking place, it undoubtedly stands tall as one of the best platforms for online retailers and any Magento development company will certainly have an upper hand over its competitors. 

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Here are 7 effective Magento web development trends for e-commerce that you should know.

1) Employing More Negative Space:

While a web design serves as a vital conversion factor for all websites, it is vital to note that loading it with unnecessary and redundant elements will not help with the purpose. It is thus not advised to use the entire space available for adding features. Importance should be given to blank space as well. It improves the aesthetics of the page and prevents customers from feeling bombarded with a clutter of information. Moreover, this strategy tends to improve user experience by allowing them to conveniently digest the content available on your Magento e-commerce website.

2) Captivating Call-to-action Buttons:

It is observed that over 90% of the e-commerce website visitors read the CTA. Placing an interactive and attractive button to proceed with purchase is key to nudge customers to buy products from your Magento e-commerce website. It has to be in line with the primary design and colors used on the website. Customizing these buttons to suit your web design, you could augment conversion rates. An expert Magento development company is usually keen about the smallest of things that can have a positive impact on your e-commerce website because such subtle nuances can potentially set you apart from your competitors and have your venture converting more.

3) Responsive Grid Layout:

Responsive designs cater to different screen sizes. They easily adjust to all smartphones, tablets, laptops and desktops alike. A grid layout provides a smooth interface of customers to navigate through various items comfortably without any hassle. It’s perfect for responsive design because it seamlessly adapts to all devices and caters to enhancing the user experience for better engagement by offering a neat and naturally uninterrupted outlook. A Magento e-commerce website would certainly go miles with this one equipped.

4) Customized Illustrations:

Using unique and creative images to depict clearly what you want to express is important as it could possibly be the gamechanger your e-commerce website needs to gain a competitive edge. Pictures with custom-drawn illustrations tend to speak a lot more effectively to viewers and more often than not lead them to make potential purchases. This way, you can add more value to visual elements on your e-commerce website to make them appear more eloquent and engaging. Seeking help from an experienced Magento development company is a good idea if you would like some assistance.

5) Material Design:

This is another choice of web design that is widely used to provide the exemplary user experience. Having all elements adjusted to abide by the principles of material design, it is quite possible to escalate engagement rates in view of the efficient interface that is ultimately enabled. Your items are showcased and listed in a lucid way that is quite alluring and appealing to customers. It is a good idea to seek professional aid from a Magento development company if you need any assistance in improving the quality of your e-commerce site.

6) Parallax Scrolling:

It is an amazing technique in computer graphics that have background images scroll down or up slower than foreground images for providing a uniquely immersive virtual experience to the user. This tremendously impacts visualization and promotes customer retention as a result of its effects. Magento incorporates this feature into its platform to provide you with its perks. It’s a great way of having the customer’s interests piqued, paving way for the exploration of your e-commerce website and eventually leading to potential conversions along the way.

7) Bold Fonts:

Highlighting important pieces of information with bolded font has been observed to work brilliantly in recent years. Many Magento developers have used this strategy for drawing more attention wherever required. Likewise, bold colors and gradients are also being employed to bring about similar effects. A professional Magento development company will make sure that it is done in such a way that it blends with the web design of your Magento e-commerce website and maintains coherence with it.

These are the rising Magento trends that you should absolutely consider incorporating into your e-commerce for maximizing returns this year! If you are looking for a Magento e-commerce development company in Singapore, get in touch with Openwave! Our supreme arsenal of experts provides exclusive solutions to have your venture fly sky-high! Contact us for more information.

5 Reasons Why Magento is the Best Platform for B2B Customers

Ecommerce has seen the greatest manifestation of the penetration of internet into the business arena today. With a major portion of eCommerce transactions in Singapore being attributable to B2B, there is a rising demand for smart eCommerce platforms to exemplify the overall shopping experience for customers. One such promising platforms is Magento which has become a force to reckon with in the industry and is a viable choice for B2B customers.

Here are some reasons why Magento ought to be your platform of choice to build an online store on:

1)  Support for Customer-Centered Marketing

What makes Magento a preferred favorite of any B2B website developer and web avenue owner is support for advanced data acquisition, filtered to their age category, location demographics and even shopping behavior. Such insights forms the base of designing targeted shopping and web promotion campaigns for customer segments, all of which is provided out of the box on the platform.

2)  ‘Private Sales’ Features

A great way to attract customer patronage is to make them feel special, and Magneto’s ‘Private Sales’ feature helps achieve just that. This helps certain customers to be given a specific UI, which can drive additional offers and discounts based on past usage, or suggested new launch products.

3)  Bulk Ordering Support

Yet another path-breaking feature in Magento appealing especially to the wholesale buyers is the ‘Order by SKU’ extension. This enables you to cut short the time that your frequent wholesale buyers have to spend in choosing the right product and placing bulk orders.

4) Product Specific Shipping

Nothing excites a business buyer on your eCommerce portal more than a shipping option tailored to the product types they most often shop for. With Magento, your business buyers can be provided with customized shipping options for the product categories they most commonly purchase.

5) Customized and Grouped Pricing

Many of your business customers would like to operate their retail and wholesale shops on the same platform, and with Magento’s grouped pricing feature, they can maintain separate price lists for the same product units for their shops.

When an adroit Magento development solution is your requirement, there is no better Magento ecommerce development Singapore company to trust other than Openwave. Trust their team of B2B website developers to help your eCommerce portal succeed.

Advantages of Using Magento for Building an Online Store

For someone attempting to foray into the e-commerce business, one of the pivotal decisions to make is the platform to use for development. Magento is by far the popular and widely used web building engine for e-commerce at present. It has a massive community and hundreds of thousands of websites are powered through it.

In this article, we’re going to be looking at the advantages of using Magento for e-commerce development.

  

 

1) Spaciousness

With Magento, an e-store can host a massive half-million products on a single site. Along with this, 80,000 orders can be processed every hour. This makes Magento a vastly spacious platform with ample arena for expansion of a store in the future.

 

2) Mobile friendly design

It comes equipped with a mobile-friendly design. The shopping carts here are developed with a more responsive touch, making them easily incorporated into the smartphone and other devices. As a result, e-commerce stores raised on this platform can be more flawlessly transferred to the mobile medium as well, a vital necessity for business today.

 

3) Easier content management

Magneto offers a user-friendly design that enables easy content management for the user. The interface comes with basic functionalities without the need for too much technical knowledge.

 

4) SEO capacities

With Magento, a website is armed with stronger SEO tools. This web builder facilitates better traffic flow into your website, thereby boosting exposure on multiple search engines from Google to Bing and more.

 

5) Stronger integration capacity

The level of integration offered is much higher than others. Websites built through Magento are offered easier synchronization with other tools and websites from E-bay to Paypal, Quickbooks and many more.

 

6) Huge online community

This is by far the most vastly used e-commerce platform at present, with hundreds of thousands of developers and over 240,000 e-commerce sites powered by it. As a result, people using this platform have a massive community of developers online to draw support from in case of issues of any kind.

Choosing the right platform is just the first step. Building quality programming architecture is the next one. If you need professional help, then we’ve got the solution. Openwave is a leading IT services corporation, having helped corporations across the world build quality online stores using Magento in Singapore. Partner with us to get the best value out of this platform!

What makes Magento the Best eCommerce Platform?

Magento is the world’s leading eCommerce platform, with a market share of over 29 percent. To give you an idea of how popular it is, it run by over 250,000 web stores - including top global brands like Samsung, Ford, Lenovo and Fox Connect. It has been around for a long time and has managed to fend off competition from other platforms like Shopify with ease. 

Why is Magento the best pick for your eCommerce Store Development?

While the world has welcomed the advent of online shopping and witnessed a tremendous growth in eCommerce sales, there’s also an equivalent rise in the available number of eCommerce Development platforms. From WooCommerce to Shopify, retailers are often stumped when it comes to choosing the right platform for their needs. Industry experts, however, highly recommend Magento for businesses wishing to make a foray into the eCommerce realm.