What makes Drupal the Perfect Web Development platform for Business?

Choosing the right content management system (CMS) for your website from the very beginning is important. If you pick the wrong CMS, you may have to spend a lot of time and money later transferring to a new one. Also, not all platforms will showcase your business in the best possible light. Drupal is a very popular and perhaps the most powerful content management system in the world, at the moment. 

Drupal is ideal for big Websites 

Platforms like WordPress and Joomla slow down when they are loaded with too many software extensions, or if the website has too many pages. Drupal, on the other hand, is perfect for large internet sites. It is based on a PHP framework which, if the developer is experienced enough, allows you to make pages that load in as little as 2 seconds on both desktops and mobiles.

Big benefits of using Drupal

Here are some of the top benefits of using the platform:

• Use for Free: Being open source, you can use and modify it as you please. There are thousands of free modules available that you can integrate into your site for free.
• Fully Customizable: It's possible to build themes or web pages from scratch, which is ideal for businesses that want unique branding.
• Very Secure: Drupal is much more secure than WordPress. The developers release regular updates that patch known vulnerabilities (there usually aren’t many).
• Fast Development: Drupal is module based. A good developer can quickly build up an excellent website by stitching together various modules.
• SEO Friendly: A website built on the platform will be well-optimized and easy to navigate. Google bots can crawl through it quickly, which gives you high search rankings out-of-the-box.
• Mobile-Friendly: The platform supports responsive and mobile friendly design. You can make pages that load lightning-quick on small devices and look good at the same time.

Drupal isn’t a platform suitable for programming beginners, but it is very effective in the hand of experienced developers. If you want an outstanding website made on the platform, you can hire Drupal CMS Developer in Singapore to a competent web development team.

An Android App Can Help Boost your Brand and Improve Business : Know how??

 Research tells us that over 3 billion smart phones will be operational by the year 2020, and over 70% of them will run the Android operating system (OS). This fact presents an unprecedented opportunity for small and large businesses worldwide, as they’ll be able to market their products and connect with their customers much easier with the help of smart phone technology – and apps in particular. Building an Android application can garner significant returns for your business and is well-worth the investment cost.

Here is how an Android app can help you boost brand recognition and gain revenues:

Provide convenient services to customers

• Mobile apps are a great way to provide convenient services to clients. They’ll be able to access these services without visiting your office while traveling and while they live their daily lives. Remote services will bring down operational costs and also keep customers happy.

Engage with customers better

•  Most people that own smart phones spend hours on their devices daily. With a well-made application, you can engage these clients, especially if you provide personalized services and integrate social media into your application.

Improve revenue generation

• By making in-app purchases available and with advertisements, you can monetize your application and improve revenue generation for your business. If you sell products, customers will be able to shop from you conveniently and make mobile payments for their purchases.

Marketing made easy

• An app is a great promotional tool. It allows you to advertise on budget and through social media integration. You can reward loyal clients through programs conducted via the app. You can also release discount coupons to app users to encourage them to buy your products.

Dominate your niche

• Your app can be a calling card of sorts. It helps you establish an identity in your niche. Customers think more positively of businesses that own apps than those that don't. Research tells us that consumers are more likely to abandon firms that aren't mobile-friendly. With an application, you can readily cater to such customers.

You can hire an experienced app development company to make a custom Android app foryour business at affordable prices.  

Gain Maximum ROI by Building an iOS Mobile App

Mobile apps have become an integral part of the lives of billions worldwide. With mobile app downloads expected to double in the next three to four years, there has never been a better time for businesses to launch an app. A well-made application could potentially not only make the developer a lot of money, but also help with brand recognition, visibility, and engagement.

Apple’s iOS is the best platform if you want maximum ROI

Numerous reasons make iOS the first development platform of choice for developers worldwide. Here are some of the top ones:

• Fast and affordable development: The iOS IDE – known as Xcode – allows developers to build and test outstanding applications quickly. Research tells us that, on an average, it takes dozens of hours more to build Android-based software as compared to iOS.
• High revenue generation: The primary reasons why developers want to build first for iOS is that iPhone users are more willing to pay for software. Research tells us that iOS users download half as much as Android users, but still pay two times as much!

Your ROI will depend on the kind of app you are making

The kind of returns your app investment will give you will depend greatly on the application you are making. There are two broad categories of applications:

• Promotional: Promotional apps don’t directly make money for you. Instead, they support your organisation in some way by boosting productivity, helping with marketing or providing remote services to customers. These kinds of products can also bring down operational costs. Examples include in-house productivity, messaging, and services apps.
• Money making: The second type of app lets you earn money directly through downloads, subscriptions, in-app sales, and advertising revenue. Examples include game, entertainment, and ecommerce apps.

Outsource to a development company for maximum savings

If you’re not tech-savvy or you just want a polished product that only a professional can give you, you can hire external dedicated developers to build you application for you. You will not only be able to create an outstanding product with all the latest features, but you will also be able to make huge savings on development costs.  

Need to Develop your Great iPhone Application Development and want to bring more revenue? Don't get Panic Our Openwave team will help you and make great!!

Web Design Trends that are Changing the Internet Landscape in 2017

Last year, we saw a lot more businesses adopting the mobile-first approach and, consequently, implementing responsive design on their websites to make them mobile friendly. 2017 is shaping up to be another great year for Website Design, as we see many innovative trends are being adopted around the world. 

Here are some of the top web design trends that are transforming the Internet landscape in 2017: 

Layouts that bring the focus to the content

Content is still king, and more designers are waking up to the fact that people navigate to websites to read content and not just to view neat animation tricks. In 2017, we expect many sites to be redesigned to make the content more readable and clear, with elements promoting ease of readability. 

SVGs to improve loading times

Scalable Vector Graphics (SVGs) are relatively new technology. They are an alternative to traditional image formats like PNG, GIF, and JPG. They allow designers to produce images that can be scaled up and down to match any screen size without loss of fidelity (unlike other formats). What’s more, they don’t require HTTP requests, so pages with them load lightning-quick.

3D design elements

3D design isn’t new, but we saw the mainstream implementation of 3D elements on top websites via technology like Parallax scrolling. This year, we are going to see designers make websites that can be viewed on 3D wearable devices like Oculus Rift.

Colors helping the minimalist approach

There has been a trend in the market to build websites that have a minimalist interface and a clutter-free design. Bold and bright colors are being used to both emphasize the content as well as to promote a brand’s identity.

Constraint-based design tools

Developers usually have to create several versions of a site for different screen sizes. In 2017, the market is being flooded with tools like Figma that allow site makers to build a site only once and have it displayed correctly across multiple platforms.

Are you looking for to make a new website in 2017? Openwave’s leading Web Design & Development team can make you a custom website with leading-edge features at economical prices.

Mobile Marketing Statistics Indicate how 2017 is the Perfect Time to Advertise with Apps

A report by Nielson says that the number of mobile ads on target last year were 60 percent. That means that out of every 100 ads released on mobile devices, 60 were viewed by people who had high chances of being converted into paying customers. With the number of mobile users through the roof, companies from around the world are turning to the mobile advertising – especially via apps – in an attempt to boost brand recognition and grow revenues. Mobile Ad Campaigns Targeted at a Younger Crowd are Succeeding

The report tells us that ad campaigns that were directed at people between 18 and 34 and 25 to 44 years of age were more successful as compared to desktop campaigns targeted at the same 

age groups. 

This report - and general trends - indicates that the younger generation (with a high purchasing power) is amenable to receiving ads via their phones and is also eager to make purchases from them.

Why Should You Advertise Via an App? Many businesses are creating custom apps that they are using as an advertising medium. Here are some reasons why you should advertise with one:

• Ease of access: Advertisements can follow people wherever they go. It is easy for marketers to target on-the-go customers and not have to wait for them to log on to the net.
• Vast potential market: There will be over 3 billion people using phones by the year 2020. In fact, the number of phones in the world is already higher than the number of PCs. If you want to find more customers, smartphones represent perhaps the best medium out there.
• Real-time medium: It’s a perfect medium to promote instant discounts (flash sales) and to offer location-based services. When a person is in a section of a store, for example, you can offer them a discount.
• Low cost: It doesn’t cost a lot to offer personalized ads on applications, as compared to placing ads on social media, on TV, or in the papers. 

Are you considering building a custom app for your business? You can hire dedicated mobile app developers in Singapore to make you one at affordable prices.  

Avoid Making these Costly Rookie Mistakes When Promoting on Social Media

Reputation is everything when it comes to running a business. A bad reputation erodes trust among current and potential customers, which makes it less likely they will work with you or buy from you. In this digital age, mistakes can have huge repercussions. A single mistake can destroy in an instant something that was years in the making.

When promoting on social media, it's important that you keep your wits about you to keep your reputation intact. Here are some costly mistakes you should avoid making while engaging followers:

Posting inappropriate content

Many companies have gotten into trouble over inappropriate content over the years. It's important that your posts be free of political or religious content that could offend certain people. Create content that is relevant to your business and make it a policy to get multiple people to check a post before publishing it.

Attacking or abusing someone

No matter how impolite your customers get online, you shouldn't engage them - it can only reflect poorly on your business. Do what you can to assuage customers quickly. There will always be trolls on the internet, too - people who feed off negativity and attack your company for no good reason. If you don't pay them any attention, though, they will go away.

Not reaching the right people

Your content has to be tailored made for the clients you do business with or customers who want to buy from you. You must know what your customers like, what they are looking for, and what kind of posts they are likely to enjoy reading.

Paying money to get 'likes'

Some businesses make the mistake of paying for 'likes' or social media followers. Paying is a rookie mistake - it's very unlikely that these people care about your posts and you will be engaging an audience that is totally irrelevant to your unique business.

It's important that your content strikes the right balance between usefulness and promotion for maximum effect. A simple way to target users is to hire social media marketing specialists from leading Company or email to salesSG@openwavecomp.com, who’ll help set your campaign right on track.

Top SEO-Friendly eCommerce Platforms that can maximize Sales

Search Engine Optimization (SEO) is crucial for your online business. Statistics tell us that almost 50% of all online purchases originate from a search query. By getting your online store to rank higher in search engine rankings, you will get more incoming traffic and ultimately make more sales every month.

What does Search-Engine Friendly design entail?

There are a lot of factors that affect SEO. Some of the top ones include:

• Independent navigational links
• Page titles
• Page URLS
• Meta descriptions
• ALT Tags
• H1 headings
• Canonical URLs
• Blogs
• Social sharing
• XML Sitemaps
• Domain names
• IP Address
• 301 redirects
• Robot Noindex

To maximize sales, you have to build your eCommerce store on an SEO-friendly platform. To help you out, here is a list of top platforms that align with the factors above and provide above average search engine optimization:

Magento

Over 500,000 businesses use Magento, and it has near perfect SEO scores. Magento is the platform of choice for big and small businesses alike.

Shopify

Shopify is a hosted solution, meaning you have to pay the developers a monthly fee to host your store. You can build beautiful stores on it, though, that always rank high in search listings.

PrestaShop

PrestaShop is used by over 250,000 businesses worldwide. The platform is perfect if you want to build a low-cost store with advanced features.

OsCommerce

With OsCommerce, you can build advanced stores with many features, but you need advanced programming knowledge to make it search engine friendly.

BigCommerce

The selling point of this platform is the ability to build megastores with no product limits at affordable prices. It also helps that the platform’s layout is easy for Google to index.

WooCommerce

WooCommerce stores rank very highly on Google. It allows you to turn a WordPress website into a high-performing online store.

OpenCart

OpenCart is a very cost-effective eCommerce platform. It is very cheap to set up and run a store on it, and they don’t impose limits on your products like some other platforms do.

You will need a fast-loading, attractive, easy-to-navigate store to convert a visitor from a search engine to a customer. You can hire an experienced eCommerce development team in Singapore to build a custom store with advanced features.