Make the Shift to Mobile-Friendly Design to Cater to Mobile Users

Everybody takes their smartphones everywhere these days. People often use their waiting time to browse their favorite sites, shops, or blogs. Statistics tell us that traffic from mobile devices has surpassed traffic originating from desktop PCs in 2016. By making sure your business can effectively cater to mobile users, you can keep your customers happy and improve your revenues this year.

Understand your customers’ attitude

Your clients or your visitors are going to want to surf your website or store on their phones and tablets, especially when they're on-the-go. If your site doesn't display correctly on their small screens – or if they have to spend too much time panning and zooming into your pages to click on links – they will probably abandon it and go to a competitor instead.

Test your existing site

How well is it doing when it comes to small-screen friendliness? Check your existing pages by browsing them on a phone or tablet. Is it easy to navigate on a small screen? Does it look right? Do you have to squint to view text anywhere? Make a note of problems and areas that need improvement.

Make a move to mobile-friendly design

The goal is to provide a smooth experience to mobile users. Your web pages should be easy to navigate, clutter-free, and display content in an efficient, clutter-free way on mobile devices. You can cater to mobile users in one of the three following ways:

• Create a single responsive website for both desktop and phone users. This option is cheap and efficient, but often slow-to-load.
• Create a mobile-only website and redirect mobile users to them. This option is a very useful but hard to maintain and update.
• Use adaptive design that makes your site compatible with the device accessing it.
• Create an app that will load much faster than a website, and will offer personalized services to users.

Every business is unique and has unique requirements when it comes to making services available to their mobile customers. For best results, we recommend you consult with an experienced web design and development team to come up with a unique solution for your business.

It’s Crucial for Your Business to Own an Official Website: Know why

So you don’t own a website yet, in 2016? We're in the midst of a digital revolution, with billions of people accessing the internet daily and using it as their primary information resource. People use the internet for shopping, to find local business services, and to compare products being offered by competing companies. By not having a website, it's almost as if your business doesn't exist!

Here are some undeniable reasons why you need an official website right now:

Make yourself more accessible to clients

You will be able to provide useful, relevant information in a single location. That will make it easy for customers to tell what you have to offer and make it more likely they'll work with you.

Find more customers than ever before

The internet has no boundaries. Organisations these days have a chance of doing business with clients from around the world. A website makes it easy to find customers globally that are interested in what you have to offer. 

Keep your business up-and-running 24/7

Unlike your real-world office, a website doesn’t need downtime. It can stay up-and-running 24/7. Consequently, you can sell your products or services all day, every day.

Credibility

Every entrepreneur knows that a business' reputation is as important as - if not more important than - the product they are selling. Having an official site tells your customers you are serious and you are running a successful business. 

Reduce marketing costs

It doesn’t cost a lot of money to market online. You can advertise for free by creating a blog or by offering newsletters to customers or clients. 

Save on upkeep

Customers will no longer have to visit you in the real world for some of your products or services (if you’re offering them online). Consequently, you will get less foot-traffic and can save on some operating expenses.  

There are over a billion websites on the internet at the moment. Your official site, if you decide to get one, will have to compete with them. To create a professional-looking website that can convert efficiently and stand the test of time, hire an experienced web development team. 

Five Festive Season Strategies to Help you Make Huge Holiday Profits

Statistics tell us that over 40% of all eCommerce sales are made during the holiday season. If you want to grow your revenues during the upcoming festivities, you have to plan out a marketing strategy in advance and ensure your website is ready to hook incoming traffic.

What makes Magento the Best eCommerce Platform?

Magento is the world’s leading eCommerce platform, with a market share of over 29 percent. To give you an idea of how popular it is, it run by over 250,000 web stores - including top global brands like Samsung, Ford, Lenovo and Fox Connect. It has been around for a long time and has managed to fend off competition from other platforms like Shopify with ease. 

Simple Guide to Develop and Launch your first iOS Mobile App

Smartphone sales are seriously picking up, and over 2 billion people are expected to own smartphones by the year 2019. The number of mobile app downloads is expected to increase two times over the next four years as more businesses attempt to leverage mobile technology in an attempt to increase sales and improve brand recognition. If you’re planning on launching an iOS application, we must warn you: it can be an uphill battle.

Build Mobile Application to put your Business ahead of the competition

In recent years, mobile phones have evolved from just an overdriven toy to a hyper operative device. With technology advancing day-by-day, mobiles have grabbed the center-stage in the IT market. This means that it is becoming an essential gadget that can be used constructively to gain a competitive edge over other businesses.  

4 ways a Responsive Web Design can benefit SEO

Imagine finding a brand or product in a website on your smartphone that’s clearly meant for the desktop; imagine all the misplaced texts and images just thrown here and there, making you flinch to the core. What would be your next move? You close the page as quickly as possible. Yes! That's what everyone else will do. With the advent of user-friendly designs, people are seeking an enhanced mobile experience. However, is responsive web design only for the comfort of users? No! From the business perspective, it is also excellent for SEO.