Why Do you Need a Business Website? Find out

Almost half the human population uses the internet in some form or the other. Many consumers prefer to research products and services - and even the company offering them - online before making a purchase decision. Despite this, many small and medium-sized business owners (SMBs) still don’t own a Website. So if you don’t have a website, do you truly need one?

Here are some of the significant benefits of building one:

Find more customers

Like mentioned before, a significant majority of customers search for products and services online. By having a web page up and running, you will be able to find more customers not only in your vicinity but also worldwide.

Improve reputation

According to research, customers think better of businesses that have a web-based (and mobile) presence. They are more likely to do buy from them and also recommend them to their family and friends. An online presence gives you a reputation boost.

Marketing made easy

It takes a lot of time and money to market in the real world, especially if you want to print ads in papers, magazines, or create brochures. On the other hand, marketing online is way cheaper, and you can drive traffic to your website quickly with social media, email marketing, and blog posts.

Do business 24/7

Unlike your real world office, your web pages don’t need to shut shop at night. If you sell products, you can create an eCommerce site that will be able to sell 24/7 without a break. If you run a consultation or services company, customers will be able to engage with you at night.

Customer care

It's possible to provide a range of remote services to clients with a web presence, including making instant payments, handling complaints, responding to inquiries, and acting on customer feedback. Keep up with the competition Finally, almost every business - big and small - owns a website these days. If you don’t own one, you risk falling far behind the competition. By owning one, though, you can even realistically compete against big corporations.

Thanks to CMS software and cheap hosting, setting up and maintaining a website is a breeze these days. If you need a professional website made at an affordable price, you can hire a web development team in Singapore for the task.

Make Your Mobile App Successful with the Help of these Top Essential Resources

There are millions of apps available on both Apple’s iOS Store and the Google Play store – over 4.5 million if you want to be specific. However, only a tiny number of these apps achieve any level of popularity and success. Many promising apps get abandoned by users because the developers weren’t thorough enough with their coding and testing.

If you're planning to build a new app, or are in the process of making one, then these developer tools can make development a breeze and drastically improve your chances of creating a successful product:

Wire frames to Create a Prototype

Many applications fail because the developers fail to plan ahead. With a wire frame, you can get a good idea of what your finished app would look like, how users would navigate through it, and also what resources it will need. You can use the free MockFlow tool to create a rough sketch of it.

Beta Testing to Improve User Experience

48% of app users will abandon it and use a competitor’s product if they don’t like the experience. Beta testing is the key to improving UX. With it, you can identify bugs and problem spots. You can also identify areas of the application that aren’t optimized enough. The tool UXCam lets you record user screen movements and identify trouble spots.

Image Management to Speed Up Load Times

Nothing holds up loading times like a huge image file. All images you use should be optimized to be as small as possible, without loss in quality. You will also need multiple image sizes for previews and thumbnails. Software like Aviary can help you manage your images better.

Appstore Optimisation (ASO) to Boost Downloads

Just like a website needs be search engine friendly, an application needs to be app store friendly. With ASO techniques, you can increase the chances of the product being found by users in the store. You need to optimize the title, description, and images to make it ASO-ready. The Sensor Tower software gives you the data required for ASO.

Retention Tools to Keep Users Loyal

Once you’ve found users, you need to find ways to keep them hooked. The Batch service lets you engage with customers better and keep them engaged via push notifications, targeted offers, loyalty programs and more. It also generates data that can help you with the marketing aspect.

Partnering with the right development team, who can help you through the deployment and post-deployment process, is paramount if you want to build something outstanding and long-lasting. Partner with Openwave’shighly experienced developers for best results!  

Startups Stand to Benefit Greatly by Developing a Mobile App : Find out how

Almost every small business seems to have a mobile app these days, including restaurants, shops, malls, cinemas, and even your local barber. Not only has the cost of development/maintenance come down greatly, but businesses that own an app are reporting improved revenues and customer engagement. If you’re a startup and have goals of making it big, building a mobile app is a must – we are in the midst of the smartphone era, after all.

Here are some significant advantages a mobile application can provide your startup:

Better engagement

Research tells us that customers spend hours of their time on their phones. Of all the time they spend on their mobiles, about 90% is dedicated to mobile apps. A smartphone application helps you engage with your customers and keep your business accessible. It also keeps your business in the back of their minds – they’ll see your name every single time they view their phone’s home screen.

Improved business reach

An app helps you engage customers not only from your local region but also from around the world. Your app can stay online 24/7 and provide your products and services even when your office is closed. Before smartphones came around, it was very expensive to target travelling consumers. It’s cheap to target them via their phones now, though.

Lead generation

A mobile application is an underrated lead generation tool. It can help you land many customers, especially if you integrate social media into it. With targeted newsletters, emails, and social media posts, you can convert clients who prefer to browse the internet via their phones.

More revenues

Improved lead generation and visibility automatically translate into greater profits for the business. It's also possible to monetize your product and gain money through it directly. You can make money via advertisements, in-app sales, subscriptions, data selling, and downloads. Many developers make thousands of dollars in revenues every month.

Boost to productivity

It’s possible to build an enterprise level ‘hybrid’ app that supports both your customers as well as employees. Some applications are being used to boost inter-departmental communication and camaraderie, as well as to automate many tasks, like HR and inventory management.

Customers not only think better of businesses that are mobile friendly, but they are also more likely to recommend them to their friends and family. You can build an app without emptying your wallet by outsourcing the project to Openwave’s mobile development team!   

4 Secret Strategies to Increase Sales and Grow your Business

We live in a hyper-competitive world, and almost every industry out there - from electronics to health care to retail and food - is dominated by big brands with a loyal consumer base. It's very hard for businesses to gain a foothold in this environment, especially with limited marketing budgets. The number one problem many SMBs have is finding more customers for the firm. So how do you get to generate more leads without blowing a tonne of money?

Here are four secret strategies to help you grow your business and increase sales:

Work on your conversion rate

The conversion rate refers to the number of visitors to your website that successful transition into paying customers. How do you improve your conversions? By making a beautiful website with great content that is appealing to both desktop and mobile users.

Build long-term relationships with customers

Research tells us that recurring customers are the backbone of every business. Also, it costs almost six times as much to find a new customer than to engage with an existing one. By building a long-term relationship with existing customers - with an excellent customer service and loyalty programs – you will secure the future of your company.

Social promotions can work wonders

Don’t underestimate the power of word of mouth social advertising. If customers love your business, they won’t hesitate to recommend you to their friends and family. Leverage social media, use customer reviews, and testimonials to improve social advertising.

Search engine optimization is crucial 

 With good SEO, you will be able to generate a lot of incoming traffic – both in your locality and worldwide - to your pages. Keep up-to-date with latest trends and, if you aren’t tech savvy, consider hiring someone to do your SEO for you. 

It’s also important that you use analytics tools like Google Analytics to test how effective your current strategy is and make improvements to your campaign. The success of your business in the digital age depends on your online presence. It’s important that your website is top notch and effective at converting customers into visitors. You can hire an experienced team of web developers to make you a great website or upgrade your existing one.

What makes Drupal the Perfect Web Development platform for Business?

Choosing the right content management system (CMS) for your website from the very beginning is important. If you pick the wrong CMS, you may have to spend a lot of time and money later transferring to a new one. Also, not all platforms will showcase your business in the best possible light. Drupal is a very popular and perhaps the most powerful content management system in the world, at the moment. 

Drupal is ideal for big Websites 

Platforms like WordPress and Joomla slow down when they are loaded with too many software extensions, or if the website has too many pages. Drupal, on the other hand, is perfect for large internet sites. It is based on a PHP framework which, if the developer is experienced enough, allows you to make pages that load in as little as 2 seconds on both desktops and mobiles.

Big benefits of using Drupal

Here are some of the top benefits of using the platform:

• Use for Free: Being open source, you can use and modify it as you please. There are thousands of free modules available that you can integrate into your site for free.
• Fully Customizable: It's possible to build themes or web pages from scratch, which is ideal for businesses that want unique branding.
• Very Secure: Drupal is much more secure than WordPress. The developers release regular updates that patch known vulnerabilities (there usually aren’t many).
• Fast Development: Drupal is module based. A good developer can quickly build up an excellent website by stitching together various modules.
• SEO Friendly: A website built on the platform will be well-optimized and easy to navigate. Google bots can crawl through it quickly, which gives you high search rankings out-of-the-box.
• Mobile-Friendly: The platform supports responsive and mobile friendly design. You can make pages that load lightning-quick on small devices and look good at the same time.

Drupal isn’t a platform suitable for programming beginners, but it is very effective in the hand of experienced developers. If you want an outstanding website made on the platform, you can hire Drupal CMS Developer in Singapore to a competent web development team.

An Android App Can Help Boost your Brand and Improve Business : Know how??

 Research tells us that over 3 billion smart phones will be operational by the year 2020, and over 70% of them will run the Android operating system (OS). This fact presents an unprecedented opportunity for small and large businesses worldwide, as they’ll be able to market their products and connect with their customers much easier with the help of smart phone technology – and apps in particular. Building an Android application can garner significant returns for your business and is well-worth the investment cost.

Here is how an Android app can help you boost brand recognition and gain revenues:

Provide convenient services to customers

• Mobile apps are a great way to provide convenient services to clients. They’ll be able to access these services without visiting your office while traveling and while they live their daily lives. Remote services will bring down operational costs and also keep customers happy.

Engage with customers better

•  Most people that own smart phones spend hours on their devices daily. With a well-made application, you can engage these clients, especially if you provide personalized services and integrate social media into your application.

Improve revenue generation

• By making in-app purchases available and with advertisements, you can monetize your application and improve revenue generation for your business. If you sell products, customers will be able to shop from you conveniently and make mobile payments for their purchases.

Marketing made easy

• An app is a great promotional tool. It allows you to advertise on budget and through social media integration. You can reward loyal clients through programs conducted via the app. You can also release discount coupons to app users to encourage them to buy your products.

Dominate your niche

• Your app can be a calling card of sorts. It helps you establish an identity in your niche. Customers think more positively of businesses that own apps than those that don't. Research tells us that consumers are more likely to abandon firms that aren't mobile-friendly. With an application, you can readily cater to such customers.

You can hire an experienced app development company to make a custom Android app foryour business at affordable prices.  

Gain Maximum ROI by Building an iOS Mobile App

Mobile apps have become an integral part of the lives of billions worldwide. With mobile app downloads expected to double in the next three to four years, there has never been a better time for businesses to launch an app. A well-made application could potentially not only make the developer a lot of money, but also help with brand recognition, visibility, and engagement.

Apple’s iOS is the best platform if you want maximum ROI

Numerous reasons make iOS the first development platform of choice for developers worldwide. Here are some of the top ones:

• Fast and affordable development: The iOS IDE – known as Xcode – allows developers to build and test outstanding applications quickly. Research tells us that, on an average, it takes dozens of hours more to build Android-based software as compared to iOS.
• High revenue generation: The primary reasons why developers want to build first for iOS is that iPhone users are more willing to pay for software. Research tells us that iOS users download half as much as Android users, but still pay two times as much!

Your ROI will depend on the kind of app you are making

The kind of returns your app investment will give you will depend greatly on the application you are making. There are two broad categories of applications:

• Promotional: Promotional apps don’t directly make money for you. Instead, they support your organisation in some way by boosting productivity, helping with marketing or providing remote services to customers. These kinds of products can also bring down operational costs. Examples include in-house productivity, messaging, and services apps.
• Money making: The second type of app lets you earn money directly through downloads, subscriptions, in-app sales, and advertising revenue. Examples include game, entertainment, and ecommerce apps.

Outsource to a development company for maximum savings

If you’re not tech-savvy or you just want a polished product that only a professional can give you, you can hire external dedicated developers to build you application for you. You will not only be able to create an outstanding product with all the latest features, but you will also be able to make huge savings on development costs.  

Need to Develop your Great iPhone Application Development and want to bring more revenue? Don't get Panic Our Openwave team will help you and make great!!