How to amplify the success of your WordPress website?

WordPress is the world’s leading CMS platform and is a popular choice when it comes to deploying fully functional websites. With thousands of websites using the platform, not everyone derives the measure of success they’d wanted. A few sites are deemed ‘rocketships’ which witness high influxes of traffic after launch, while a few are dubbed ‘decliners’ which show a gradual decrease in traffic. So, which one are you? Are there any ways to be a rocketship site and not a decliner?

Here are a few tips that will help your WordPress website succeed:

#1) Content truly is king

Most rocketship websites create fresh, relevant and engaging content three times a week. Doing so will pay rich dividends, both in terms of web traffic and also in your SEO efforts, as Google loves nothing more than engaging content. Make sure you setup an editorial calendar with a complete content plan and stick to it consistently.

#2:  Revamp it all

The one striking fact about Rocketships is that they experiment with different themes on a regular basis to see what best suited their business and customer preferences - you should too. Changing your theme often will allow you to figure out what works for you and also evolve with time. So, don’t be afraid to kick it up a notch and revamp your site from time to time.

#3: Fast loading time

It’s something that cannot be emphasized. Speed rules. And if you’re website isn’t fast enough, then you’ll find yourself on the Decliner list. According to Google, the acceptable load time is 2 seconds, anything more than that should send you a red signal to optimize your site.

#4: Keep improving continuously

Rocketships are found to keep adding new pages, as well as updating their existing pages on a regular basis. Instead of trying to stuff it all in one go, incremental updates can go a long way in showcasing your evolution to your target audience. Frequent care and attention of a site can get you better results.

Keep on top of the game by using these tips to improve your site performance. If you're still struggling with weak traffic or conversions, team up with top WordPress development company in Singapore.

4 ways a secure Payment Gateway bolsters your marketing campaign

With credit card frauds and security breaches on the rise, it's important to impart a layer of security to any online transactions conducted via your website. Otherwise, you might risk losing business from security-conscious customers who'll switch to a more secure option instead. When running an online business, one of the foremost things you need to cross off your checklist is setting up the right Online Payment Gateway on your site. Read on to know how it carries multiple advantages.

What is it?

A Payment Gateway is a service application that authorizes credit/debit card payments or online transactions playing a vital role in authorizing the payment between the seller and the buyer in an eCommerce environment. There are several third party applications that process, verify and carry out transactions in a secure manner. Some of the most reputed ones used in Singapore include 2Checkout, Asia Pay, Braintree, Coinbase, CyberSource, eWay, PayPal Express Checkout, NETbilling, among others.

The hidden potential for Marketing

A secure payment gateway doesn’t just facilitate transactions but also shows promise in uplifting marketing endeavors. How, you ask? Here are a few ideas on making the most of it:

1) Show them that you care

Do not shy away from flaunting something you've got, especially when that something will resolve a major concern of your customers. Let them know that you care, understand their predicament and assure them of security. Tell them how you've specifically invested in payment security options to instill a sense of confidence in them about your brand.

2) Use customer perceptions to your advantage

While even large enterprises have been susceptible to security breaches in the past, the average customer’s perception still revolves around the fact that small businesses aren't equipped to provide secure payments. If your business provides payment security, you can leverage this fact as a point of differentiation to your competition and communicate it to your customers.

3) Give them a reason to choose you

Use your marketing campaign to remind customers the detrimental effects of doing business with a company that doesn't take security seriously. Highlight the long-term benefits they stand to gain and how they can avoid credit card frauds, and other scams.

4) Share customer reviews

Once someone falls victim to a fraud, it's unlikely that they'll do business with the same vendor again. Show them how several other customers trust your brand and enlighten them of your emphasis on security at every possible opportunity.

Incorporate a secure payment gateway into your site now. Don't know how? Openwave, a leading IT company expertise in Web Portal / Billing System in Singapore, will help ramp up payment security on your web portal.

Website aesthetics vs. Usefulness: What matters the most?

Design goes a long way in sending the right message across to your website visitors, but overdoing it might end up spelling disaster. Often, in the quest to create the most visually stunning masterpiece, the essence of the website is forgotten. In this article, we’ll explore how a few Web Design elements can create a negative impact instead of the desired effect. Remember, usefulness is more important than aesthetics, and we’re here to tell you why:

1) Elements should serve a function

Any form/shape/element should serve a function. However, these days, designers design the form and hope that the function will be served on its own. That’s not the case. While designing, identify the core functionality of the site and build your design around it instead of the other way around.

2) If it’s too beautiful, it’s also distractive

Beauty is distractive - and while it’s not wrong to make your website beautiful, if it’s too much it would end up distracting your customers from the real purpose of your site. Blend beauty and functionality and ensure that your site works as great as it looks.

3) Poor usefulness may result in high bounce rates

At the end of the day, you want to make users stay, read, or buy something from you - which might not happen if they’re unable to use your website properly in the first place. High bounce rates due to lack of a useful design might affect your SEO and lower your rankings

4) Fast is better

Incorporating too many visual elements might look great, but will slow down your site. With users’ patience waning thin, no one would hang around for more than 3 seconds on your site. Keep the flashiness to a minimum and focus more on optimizing the site’s performance.

5) Simple is elegant

Going overboard with the design and adding too much might end up confusing your visitors at the end of the day. Users like it simple and simplicity, in turn, makes your website more functional.

Getting these elements right and striking a balance between both might seem like a daunting task – but not to us! Hire skilled web developers and designers from Openwave Singapore today.

Advantages of Using Magento for Building an Online Store

For someone attempting to foray into the e-commerce business, one of the pivotal decisions to make is the platform to use for development. Magento is by far the popular and widely used web building engine for e-commerce at present. It has a massive community and hundreds of thousands of websites are powered through it.

In this article, we’re going to be looking at the advantages of using Magento for e-commerce development.

  

 

1) Spaciousness

With Magento, an e-store can host a massive half-million products on a single site. Along with this, 80,000 orders can be processed every hour. This makes Magento a vastly spacious platform with ample arena for expansion of a store in the future.

 

2) Mobile friendly design

It comes equipped with a mobile-friendly design. The shopping carts here are developed with a more responsive touch, making them easily incorporated into the smartphone and other devices. As a result, e-commerce stores raised on this platform can be more flawlessly transferred to the mobile medium as well, a vital necessity for business today.

 

3) Easier content management

Magneto offers a user-friendly design that enables easy content management for the user. The interface comes with basic functionalities without the need for too much technical knowledge.

 

4) SEO capacities

With Magento, a website is armed with stronger SEO tools. This web builder facilitates better traffic flow into your website, thereby boosting exposure on multiple search engines from Google to Bing and more.

 

5) Stronger integration capacity

The level of integration offered is much higher than others. Websites built through Magento are offered easier synchronization with other tools and websites from E-bay to Paypal, Quickbooks and many more.

 

6) Huge online community

This is by far the most vastly used e-commerce platform at present, with hundreds of thousands of developers and over 240,000 e-commerce sites powered by it. As a result, people using this platform have a massive community of developers online to draw support from in case of issues of any kind.

Choosing the right platform is just the first step. Building quality programming architecture is the next one. If you need professional help, then we’ve got the solution. Openwave is a leading IT services corporation, having helped corporations across the world build quality online stores using Magento in Singapore. Partner with us to get the best value out of this platform!