Even though much progress has been made in simplifying e-commerce website and app development, marketing them properly to gain more traffic still remains a difficult task because of such a large number of similar websites out there on the internet, which hinders relatively new websites from being discovered by the mainstream audiences. But, this goal can be achieved if certain things are kept and mind and work is done accordingly.
Here are 3 expert tips to help you improve the discoverability of your app:
1.) Conducting Research Centered on Users
Most, if not all, leading e-commerce apps usually hire skilled app developers to keep track of consumer data from time to time and analyzing it to come up with relevant marketing strategies according to the need of the hour. This ensures that their app is always optimized for optimum discoverability based on the trends prevalent at a particular time. But is that enough? No. This is because no one can give you a better description of your app other than a user him/herself. It is important to conduct secondary research using actual users to get a clearer picture.
2.) Optimizing Search Options
E-commerce apps usually have a countless number of product pages in them. As a result, it might pave the way to slow navigation. Now, this is something a lot of consumers find irksome. The next thing they’d do is leave your shopping cart and switch to a competitor’s app. Investing in a cloud-based hosted search would be a good option to curb this. Moreover, e-commerce app designers must take special care to place the search bar at a visible place on possibly every page.
3.) Narrowing Down Search Results
When a person searches for something, there is a fair chance they are bombarded with undesirable and irrelevant products along with the ones they want, making navigation harder. This, again, irritates more than half the customers, prompting them to leave the cart. The key is in providing multiple options to narrow down the search results as much as possible. For instance color, price, and fit filters.
If you are a business owner looking forward to developing an e-commerce app for your business, contact the officials at Openwave Computing, Singapore’s most preferred e-commerce mobile app developers.
