Sure-shot eCommerce Strategies to Capture the Singapore Market

Singapore can be considered as a highly progressive economy where cutting edge technology and services see great adoption. This is a great market for eCommerce development too as it is a nation-city with not many logistical challenges to surmount. That being the case, how can businesses boost their eCommerce sales and reduce their dependence on offline brick-and-mortar sales? 

 

The following steps are proven successes when it comes to boosting eCommerce sales:

1. Identify the right solutions that can add value to your customers: This is crucial for success. Each market has its own way of adapting to services. This must be borne in mind when developing a dedicated UI for that market. This helps the website stand apart from the rest and targets user preferences of that geography.

2. Pay attention to Content Marketing: Content is king. By having a content marketing strategy that incorporates the latest trends is important. Clever wordplay on products that elicit a light chuckle can actually go a long way in retaining customer attention and increase sales.

3. Uncluttered and Responsive Web Design: The website UI should be as simple as possible. This will ensure that users can easily navigate through the website to find the product of their choice. This can lead to more searches on the website and eventually lead to increased sales.

4. A strong email marketing strategy: While emails are no longer the predominant form of communication, beautifully crafted email newsletters are still sought after by users. A strong email marketing strategy that gets the customer hooked on the periodic content can reap good results.

5. Customers’ Review Page: Customers like to be asked for their opinion. Building a review page that allows customers to drop in their opinions or feedback on services can help businesses understand how their customers perceive them. Also, this can be used to address the grievances of the customer and in turn increase customer loyalty.

In conclusion, implementing these steps can help you boost your eCommerce revenues and increase the reach of your business in Singapore. To ensure that your website is optimized for eCommerce, get in touch with Openwave, a leading eCommerce development company in Singapore. They offer you expert guidance to boost website traffic and eCommerce sales.

SAP Mobile platform: How this pioneering platform is transforming enterprises?

In this day and age, no one can deny the significance mobile apps have occupied in everyday life.  With time, the app industry only grows, evolves and gets better than before. For businesses, this provides a new channel to explore unknown avenues, tap into inaccessible channels and expand their business boundaries. Beyond doubt, investing in a mobile app can prove to be a lucrative avenue for businesses. What’s vital is to opt for the right mobile application development platform, which in the case of enterprises is the SAP mobile platform.

The SAP platform is exclusively designed to deliver solutions that connect mobile devices, businesses, and consumers. Here’s why it’s the best platform for the development of business apps:

Rapid Development and Deployment:

It dominates the enterprise mobility sphere and delivers fast-track development solutions. Owing to its well-built architecture and defined structure, it provides a wholesome platform to develop, manage and deploy a full-blown enterprise-grade application in quick time.

Highly Adaptable Application:

SAP is based on open source technology and is considered a highly robust and flexible platform that can be customized to reflect your business’ core values and objectives. Also, since businesses evolve rapidly, they need a sustainable framework that will adapt with them – and that’s what SAP can accomplish.

Emphasis on Security:

The prime concern of most enterprises when it comes to utilizing mobile technology is security. Protection of data, prevention of security breaches, data encryption, and seamless transactions are something that SAP provides out-of-the-box.

Mobilize your Business

With one platform you can mobilize your entire business effortlessly. Right from the employees to high-level management authorities, SAP provides a complete solution to mobilize and interconnect the organization in every way.

Should you use it?

Yes, SAP mobile platform allows businesses to overcome several challenges and allows them to overthrow conventional ways and embrace mobility as part of their organizational structure. In 2017, more and more enterprises will step into the new age and embrace mobility solutions – and so should you. If you want professional help with building a business app, get in touch with expert mobile app developers in Singapore and take your business to all-new heights.

How to amplify the success of your WordPress website?

WordPress is the world’s leading CMS platform and is a popular choice when it comes to deploying fully functional websites. With thousands of websites using the platform, not everyone derives the measure of success they’d wanted. A few sites are deemed ‘rocketships’ which witness high influxes of traffic after launch, while a few are dubbed ‘decliners’ which show a gradual decrease in traffic. So, which one are you? Are there any ways to be a rocketship site and not a decliner?

Here are a few tips that will help your WordPress website succeed:

#1) Content truly is king

Most rocketship websites create fresh, relevant and engaging content three times a week. Doing so will pay rich dividends, both in terms of web traffic and also in your SEO efforts, as Google loves nothing more than engaging content. Make sure you setup an editorial calendar with a complete content plan and stick to it consistently.

#2:  Revamp it all

The one striking fact about Rocketships is that they experiment with different themes on a regular basis to see what best suited their business and customer preferences - you should too. Changing your theme often will allow you to figure out what works for you and also evolve with time. So, don’t be afraid to kick it up a notch and revamp your site from time to time.

#3: Fast loading time

It’s something that cannot be emphasized. Speed rules. And if you’re website isn’t fast enough, then you’ll find yourself on the Decliner list. According to Google, the acceptable load time is 2 seconds, anything more than that should send you a red signal to optimize your site.

#4: Keep improving continuously

Rocketships are found to keep adding new pages, as well as updating their existing pages on a regular basis. Instead of trying to stuff it all in one go, incremental updates can go a long way in showcasing your evolution to your target audience. Frequent care and attention of a site can get you better results.

Keep on top of the game by using these tips to improve your site performance. If you're still struggling with weak traffic or conversions, team up with top WordPress development company in Singapore.

4 ways a secure Payment Gateway bolsters your marketing campaign

With credit card frauds and security breaches on the rise, it's important to impart a layer of security to any online transactions conducted via your website. Otherwise, you might risk losing business from security-conscious customers who'll switch to a more secure option instead. When running an online business, one of the foremost things you need to cross off your checklist is setting up the right Online Payment Gateway on your site. Read on to know how it carries multiple advantages.

What is it?

A Payment Gateway is a service application that authorizes credit/debit card payments or online transactions playing a vital role in authorizing the payment between the seller and the buyer in an eCommerce environment. There are several third party applications that process, verify and carry out transactions in a secure manner. Some of the most reputed ones used in Singapore include 2Checkout, Asia Pay, Braintree, Coinbase, CyberSource, eWay, PayPal Express Checkout, NETbilling, among others.

The hidden potential for Marketing

A secure payment gateway doesn’t just facilitate transactions but also shows promise in uplifting marketing endeavors. How, you ask? Here are a few ideas on making the most of it:

1) Show them that you care

Do not shy away from flaunting something you've got, especially when that something will resolve a major concern of your customers. Let them know that you care, understand their predicament and assure them of security. Tell them how you've specifically invested in payment security options to instill a sense of confidence in them about your brand.

2) Use customer perceptions to your advantage

While even large enterprises have been susceptible to security breaches in the past, the average customer’s perception still revolves around the fact that small businesses aren't equipped to provide secure payments. If your business provides payment security, you can leverage this fact as a point of differentiation to your competition and communicate it to your customers.

3) Give them a reason to choose you

Use your marketing campaign to remind customers the detrimental effects of doing business with a company that doesn't take security seriously. Highlight the long-term benefits they stand to gain and how they can avoid credit card frauds, and other scams.

4) Share customer reviews

Once someone falls victim to a fraud, it's unlikely that they'll do business with the same vendor again. Show them how several other customers trust your brand and enlighten them of your emphasis on security at every possible opportunity.

Incorporate a secure payment gateway into your site now. Don't know how? Openwave, a leading IT company expertise in Web Portal / Billing System in Singapore, will help ramp up payment security on your web portal.

Website aesthetics vs. Usefulness: What matters the most?

Design goes a long way in sending the right message across to your website visitors, but overdoing it might end up spelling disaster. Often, in the quest to create the most visually stunning masterpiece, the essence of the website is forgotten. In this article, we’ll explore how a few Web Design elements can create a negative impact instead of the desired effect. Remember, usefulness is more important than aesthetics, and we’re here to tell you why:

1) Elements should serve a function

Any form/shape/element should serve a function. However, these days, designers design the form and hope that the function will be served on its own. That’s not the case. While designing, identify the core functionality of the site and build your design around it instead of the other way around.

2) If it’s too beautiful, it’s also distractive

Beauty is distractive - and while it’s not wrong to make your website beautiful, if it’s too much it would end up distracting your customers from the real purpose of your site. Blend beauty and functionality and ensure that your site works as great as it looks.

3) Poor usefulness may result in high bounce rates

At the end of the day, you want to make users stay, read, or buy something from you - which might not happen if they’re unable to use your website properly in the first place. High bounce rates due to lack of a useful design might affect your SEO and lower your rankings

4) Fast is better

Incorporating too many visual elements might look great, but will slow down your site. With users’ patience waning thin, no one would hang around for more than 3 seconds on your site. Keep the flashiness to a minimum and focus more on optimizing the site’s performance.

5) Simple is elegant

Going overboard with the design and adding too much might end up confusing your visitors at the end of the day. Users like it simple and simplicity, in turn, makes your website more functional.

Getting these elements right and striking a balance between both might seem like a daunting task – but not to us! Hire skilled web developers and designers from Openwave Singapore today.

Advantages of Using Magento for Building an Online Store

For someone attempting to foray into the e-commerce business, one of the pivotal decisions to make is the platform to use for development. Magento is by far the popular and widely used web building engine for e-commerce at present. It has a massive community and hundreds of thousands of websites are powered through it.

In this article, we’re going to be looking at the advantages of using Magento for e-commerce development.

  

 

1) Spaciousness

With Magento, an e-store can host a massive half-million products on a single site. Along with this, 80,000 orders can be processed every hour. This makes Magento a vastly spacious platform with ample arena for expansion of a store in the future.

 

2) Mobile friendly design

It comes equipped with a mobile-friendly design. The shopping carts here are developed with a more responsive touch, making them easily incorporated into the smartphone and other devices. As a result, e-commerce stores raised on this platform can be more flawlessly transferred to the mobile medium as well, a vital necessity for business today.

 

3) Easier content management

Magneto offers a user-friendly design that enables easy content management for the user. The interface comes with basic functionalities without the need for too much technical knowledge.

 

4) SEO capacities

With Magento, a website is armed with stronger SEO tools. This web builder facilitates better traffic flow into your website, thereby boosting exposure on multiple search engines from Google to Bing and more.

 

5) Stronger integration capacity

The level of integration offered is much higher than others. Websites built through Magento are offered easier synchronization with other tools and websites from E-bay to Paypal, Quickbooks and many more.

 

6) Huge online community

This is by far the most vastly used e-commerce platform at present, with hundreds of thousands of developers and over 240,000 e-commerce sites powered by it. As a result, people using this platform have a massive community of developers online to draw support from in case of issues of any kind.

Choosing the right platform is just the first step. Building quality programming architecture is the next one. If you need professional help, then we’ve got the solution. Openwave is a leading IT services corporation, having helped corporations across the world build quality online stores using Magento in Singapore. Partner with us to get the best value out of this platform!

Leading Web Responsive Platforms & How to Choose Among Them

Responsive Web building platforms offer people with no coding experience a chance to raise a glamorous, user-friendly site. However, there is an ever-increasing variety of such platforms, and it is vital that you go for the one that fits your needs. Here are some factors you need to examine the below functionality to make a website responsive.

 

Features to compare

User-friendliness

Make sure that the builder’s design offers convenience to users, and is easy to navigate through. Simplify the map of the website, and add a few enticing design features for a thorough look.

SEO functionality

SEO is the bridge for your website to reach a good status on the search engine. Different website builders provide varying features, some of them helpful in the SEO area and others not so much. Ensure that you can find a web engine that integrates some sound search engine qualities into your site for optimal exposure.

Price

Evaluating the price is crucial in this process. Web engines offer a variety of tools, themes, and features, all of them for different price ranges as well. Examine your needs, and set a budget for yourself, before approaching the web builder that matches both.

Customer support

Building a medium of interactivity with customers is one of the growing needs of websites. Ensure that the platform that you choose allows you to easily integrate a messaging or chat box to engage with your audience.

Web development platforms

Below are examples of the leading web building engines to look among:

Wix

Wix is one of the most known names in the field of website builders. An expansive app store, as well as greatly responsive templates, make it one of the preferred destinations in the field.

BigCommerce

This is a reputed name with respect to eCommerce websites. It allows businesses to create sound, reliable interfaces as well as incorporate some great themes into the site.

Web.com

Web.com offers strong support for its clients and can integrate some quality features into your website.

Weebly

This is a platform that provides a massive variety of themes and templates to choose from. The builder also uses an easily usable drag-and-drop format that allows you to insert features into the website with zero hassle.

If you’re in need of professional help in responsive website development/design - Openwave Singapore can offer you the solution. We have been entrenched in this field for nearly twenty years now, and can build you a sharp, feature rich website to attract customers and grow your business.

6 Factors that Make the Dotnet Language Stand out from the Rest

Websites can be created on various programming structures and with the help of different applications. DOTNET is arguably one of the more vastly utilized programming platforms, with scores of users over the globe. It is popular for its bolstered security apparatus, its portability, as well as its memory management. We'd like to dig deeper, in this article, to uncover just what makes this programming language unique and a cut above the rest.

Ease-of-functioning and Simplicity

This coding language is often attributed a simplistic quality and ease-of-usage. Building applications in this framework usually is faster, easier and cleaner. Simpler tasks such as site configurations are performed without hassle in this framework.

Wider Range of Functions

With the Dotnet platform, developers avail the benefits of several functionalities that can be synthesized onto their products. This boosts convenience for the customer while making the task less complicated for the programmer.

Different Programming Languages

The Dotnet platform is also known for its versatility, offering developers a range of different coding languages within the same framework. Programmers can suit themselves with a style and eloquence that reflects them best.

Stronger Support Features

This platform comes with a robust set of tools to aid in the coding process. Some of the facilities available include Visual Studio, which provides support for the designing process.

Minimalist Coding Style

Applications developed under Dotnet stand out in their uniquely low coding volume. This allows developers to weave applications with ease, and to edit and manage them efficiently.

Ease of Maintenance

Applications developed under Dotnet have the added benefit of a sound maintenance value. The source code for portals and websites of this framework are managed at one place, making it easier for the programmer to edit and modify them.

There is a diverse range of coding platforms to choose from in this age. However, Dotnet is the preferred language for hundreds of thousands across the world and has been the groundwork for some of the most successful applications today. If you're having trouble with this platform, Openwave Computing in Singapore who are expertise in .Net Web app development to fix glitches and enhance the programming quality of your product.

Should you Hire PHP Developers for Web Development Project?

Are you planning a large-scale PHP project for your organization soon? You have one of two options: create an in-house team for development and maintenance or outsource the work to an external team. Both approaches have their drawbacks and advantages.

Should you outsource PHP development?

In most cases, outsourcing is the better choice – it is both a time and a money saver. Here are some ways why recruiting external developers can be beneficial for your business:

Save costs

Many entrepreneurs believe they’ll be able to build a cheap product in-house. Nothing can be farther from the truth, however. A modest-size project can cost up to four times more if you create in-house. If you create a team in your organization, you have to commit to them long-term, which can greatly ramp up costs.

Build on time

Developing complex applications is tricky and can be a time-consuming process. It’s not uncommon for a project to take twice as long as previously thought if you built it by yourself. On the other hand, external developers already have a team in place where every member knows their responsibility, which allows for fast development.

Experience counts

If you haven’t built internally before, you are going to hit a log of snags along the way. Experienced external developers have already worked with dozens of businesses - they understand the challenges of development and will be able to deliver a high-quality product without too much hassle.

New features

Technology is constantly evolving. It’s hard for an internal team that doesn’t specialize in PHP development to keep up with all the changes. Hiring professionals who are well-versed with the platform will enable you to create a product that has all the latest features.

If you go for in-house development, you end up having to pay hefty infrastructure costs, not to mention the fact that you’d have to spend a very long time finding the right talent. On the other hand, when you hire external developers, you’re just renting a pre-existing setup – which saves you a great many resources. You can build robust, scalable, platform-independent web apps (and web portals and web sites) at a fraction of the cost by going for outsourcing.

Building a Mobile App? Here are Your Options

It’s become a necessity for a business to own a mobile app these days. Customers expect it of them and not having one can hurt a business’ reputation. If you’re thinking of building a mobile app, there are a lot of options available. You can choose to create a native app, a web app or a hybrid app. You can also decide to develop in-house or outsource the development to a company.

So which option is the best and how should you develop your app? Here's a simple explanation of all your choices:

Three Main App Types
    You can either choose to build native/cross-platform, web or a hybrid application. Each type has its perks and drawbacks:

Native/cross-platform apps:

• Native development refers to building a product for a single platform – like Android or iOS. Cross-platform, on the other hand, relates to making a product that works on some platforms. Native apps are expensive to build but perform better than cross-platform ones. 

Web apps:

• Web apps are cost-effective and work on some platforms, including desktops and mobile devices. Using a framework like .NET, you can build them quickly. The drawback is that they don’t work offline. 

Hybrid apps:

• Hybrid apps are web apps that are built with a native platform structure that lets them access all the perks of a single OS. They combine the best of both worlds (and also the worst).

In-House vs. Outsourcing

So how do you build an application? Here are some options:

In-house development: You can create an in-house team and attempt to plan, develop and market the product yourself. You’ll get full control over the project, but experts estimate that developing in-house can cost up to four times more and take three times as long as getting someone experienced to do it for you.

Outsourcing: If you outsource the project, you don’t have to pay for infrastructure. You also get full long-term support for the project – including development, marketing, upgrades, and testing/troubleshooting.

What kind of application should you build and how should you develop it? It depends on your requirements and long-term goals. Our Openwave Computing Pvt Limited recommend you consult with us for best results.

Planning on Building an Enterprise-Level Website? Use Drupal 8

Creating a Website for your business is going to be a significant long-term investment in both time and money for you. How well your website runs may also determine the fate of your firm in today's internet-driven world. As such, it’s important that you build an outstanding web presence that showcases your brand in the best possible light and helps you gain customer/client trust.

Why the Drupal 8 CMS makes an ideal platform to build a business website on:

Download and use free

Unlike proprietary website-building software, Drupal is fully free to download and modify. All you have to do is pay for the domain and monthly maintenance costs. The CMS has a big community of developers that provide regular updates and new content for it.

Advanced functionality

There are about 40,000 modules - or software extensions/plugins - available for it. With these plugins, you can quickly add advanced features to your website - international language, video streaming, e-commerce and social media support, for example.

Superb performance

CMSs like WordPress are known to slow down when you load them down with plugins. Drupal, on the other hand, offers super performance even with many modules installed or even when there is a lot of demand being placed on the server.

Very SEO-Friendly

Drupal is search-engine-ready out-of-the-box. Being fully customizable, you can quickly tweak it to be even more SEO-ready than it is already. That means your website will be easy to find on Google SERPs, especially locally.

Scalable

Are you planning on expanding your business in the future? Drupal is a scalable platform - it will grow (or shrink) with the demand being placed on it. That means, with a few minor changes, you can create a bigger website than before.

Airtight security

Drupal has a reputation for being extremely secure. Compared to platforms like WordPress, Drupal-based internet sites are rarely hacked. That makes it a viable option for businesses where data safety is a priority.

Drupal - despite its many advantages - isn’t newbie-friendly. If you want to build a professional-looking, high-performing website, your best bet is to recruit the services of a professional CMS web development company.

Amazing Google Cardboard Apps You Must Try Out Right Now

Virtual Reality (VR) has truly taken off these past few years. Devices like Oculus Rift, Play Station VR, and HTC Vive have made it affordable for everyone to own a headset capable of rendering graphic 3D scenes.

Google Cardboard, however, has recently become the undisputable leader when it comes to headset hardware – you can pick up a fully VR ready headset for as little as $12.99.
Already own a pair (or did you order one just now?) Here are five amazing apps you must try out right now:

Google Cardboard
   
The Google Cardboard app – free to download – is the first application you should try out. Not only does it give you an introduction to the world of VR, but it also lets you set up your device/headset for it. Also, it has a directory of noteworthy VR software already available in the marketplace.

The Apollo 15 Moon Landing
 
The Apollo 15 Moon Landing Virtual Reality app is free to download. As the name suggests, it lets you experience the famous Apollo 15 moon landing by NASA’s astronauts first hand. You’ll be able to explore the moon’s surface, your landing vessel, and other sights (and sounds) from the comfort of your living room.

Cardboard Camera
   
Don’t have any VR-compatible content on your phone? Don’t worry – just download the Cardboard Camera app for free. The product, like the name suggests, turns your regular phone camera into something capable of taking VR-ready photos!

Expeditions
 
  Always wanted to travel? With the Expeditions app – available for free – you can visit famous international landmarks, go for a dive underwater, or even explore the local galaxy. It was meant to be an educational product for children but is also adult-friendly.

Fulldive VR
 
 Want to find VR-compatible videos from all over the internet quickly and easily? Use the free-to-download Fulldive VR application! According to their official description, it lets you search for and download/view over a million 360 degree videos from all over the internet – including sites like YouTube.

As of now, Google Cardboard works with almost all Android smartphones running OS version 4.1 and higher and iPhone smartphones operating iOS versions 8.0 and higher.

Choose Openwave Mobile Development Company  in Singapore for getting new updates for your business to get more leads and traffic.

How Can You Build Useful, Engaging and Successful Mobile Apps?

The smart phone revolution is still going strong if you go by the latest data - by 2020, it’s estimated that over 400 billion apps will be downloaded each year. Businesses from around the globe are hiring developers to help craft mobile apps to connect better with their customers, provide useful services to them, as well as to improve revenue generation.

Are you wondering how your organization could entered into mobile application development? Here are some Google-approved techniques that will enable you to do so:

• Get acquainted with micro-moments
• Focus on the core function 
• Help users get around fast
• Provide personalized recommendations
• Create user-friendly forms 

Get acquainted with micro-moments

Google has done a ton of research on how consumer behavior is shaped by micro-moments in our daily lives. This understanding, when applied to mobile apps, can lead to exceptional results. Only brands that manage to satisfy consumers during a micro-moment will survive long-term.

Focus on the core function 

Users want what they want – and they want it right now (or yesterday). The sole purpose of your application must be to provide a useful service as quickly as possible. That’s why you should focus on the core function of the application and give secondary priority to everything else.

Help users get around fast

Users will often be moving while accessing your offering, which can hamper browsing. Mobile phones also have small screens, which makes getting around them difficult. It’s important that your application uses the latest best design practices – like minimalist and grid-based design – to help users get around fast. Implementing a useful search feature can also help.

Provide personalized recommendations

The more personal your application gets, the more useful it becomes to the user. With the help of machine learning (or AI technology), your product will be able to provide users with personalized recommendations, based on their history/preferences.

Create user-friendly forms 

Typing on a mobile screen is a bother. If your product contains a form, make sure it’s user-friendly as well as small (take a look at examples provided by the most popular apps in stores). Also, give them the option of transitioning to a PC to finish the process.

Your application will only be as good as the developers who’re working on it. For best results, hire developers of our Openwave to built your dozens of expected apps in both Android and iOS in the past.

Why Do you Need a Business Website? Find out

Almost half the human population uses the internet in some form or the other. Many consumers prefer to research products and services - and even the company offering them - online before making a purchase decision. Despite this, many small and medium-sized business owners (SMBs) still don’t own a Website. So if you don’t have a website, do you truly need one?

Here are some of the significant benefits of building one:

Find more customers

Like mentioned before, a significant majority of customers search for products and services online. By having a web page up and running, you will be able to find more customers not only in your vicinity but also worldwide.

Improve reputation

According to research, customers think better of businesses that have a web-based (and mobile) presence. They are more likely to do buy from them and also recommend them to their family and friends. An online presence gives you a reputation boost.

Marketing made easy

It takes a lot of time and money to market in the real world, especially if you want to print ads in papers, magazines, or create brochures. On the other hand, marketing online is way cheaper, and you can drive traffic to your website quickly with social media, email marketing, and blog posts.

Do business 24/7

Unlike your real world office, your web pages don’t need to shut shop at night. If you sell products, you can create an eCommerce site that will be able to sell 24/7 without a break. If you run a consultation or services company, customers will be able to engage with you at night.

Customer care

It's possible to provide a range of remote services to clients with a web presence, including making instant payments, handling complaints, responding to inquiries, and acting on customer feedback. Keep up with the competition Finally, almost every business - big and small - owns a website these days. If you don’t own one, you risk falling far behind the competition. By owning one, though, you can even realistically compete against big corporations.

Thanks to CMS software and cheap hosting, setting up and maintaining a website is a breeze these days. If you need a professional website made at an affordable price, you can hire a web development team in Singapore for the task.

Make Your Mobile App Successful with the Help of these Top Essential Resources

There are millions of apps available on both Apple’s iOS Store and the Google Play store – over 4.5 million if you want to be specific. However, only a tiny number of these apps achieve any level of popularity and success. Many promising apps get abandoned by users because the developers weren’t thorough enough with their coding and testing.

If you're planning to build a new app, or are in the process of making one, then these developer tools can make development a breeze and drastically improve your chances of creating a successful product:

Wire frames to Create a Prototype

Many applications fail because the developers fail to plan ahead. With a wire frame, you can get a good idea of what your finished app would look like, how users would navigate through it, and also what resources it will need. You can use the free MockFlow tool to create a rough sketch of it.

Beta Testing to Improve User Experience

48% of app users will abandon it and use a competitor’s product if they don’t like the experience. Beta testing is the key to improving UX. With it, you can identify bugs and problem spots. You can also identify areas of the application that aren’t optimized enough. The tool UXCam lets you record user screen movements and identify trouble spots.

Image Management to Speed Up Load Times

Nothing holds up loading times like a huge image file. All images you use should be optimized to be as small as possible, without loss in quality. You will also need multiple image sizes for previews and thumbnails. Software like Aviary can help you manage your images better.

Appstore Optimisation (ASO) to Boost Downloads

Just like a website needs be search engine friendly, an application needs to be app store friendly. With ASO techniques, you can increase the chances of the product being found by users in the store. You need to optimize the title, description, and images to make it ASO-ready. The Sensor Tower software gives you the data required for ASO.

Retention Tools to Keep Users Loyal

Once you’ve found users, you need to find ways to keep them hooked. The Batch service lets you engage with customers better and keep them engaged via push notifications, targeted offers, loyalty programs and more. It also generates data that can help you with the marketing aspect.

Partnering with the right development team, who can help you through the deployment and post-deployment process, is paramount if you want to build something outstanding and long-lasting. Partner with Openwave’shighly experienced developers for best results!  

Startups Stand to Benefit Greatly by Developing a Mobile App : Find out how

Almost every small business seems to have a mobile app these days, including restaurants, shops, malls, cinemas, and even your local barber. Not only has the cost of development/maintenance come down greatly, but businesses that own an app are reporting improved revenues and customer engagement. If you’re a startup and have goals of making it big, building a mobile app is a must – we are in the midst of the smartphone era, after all.

Here are some significant advantages a mobile application can provide your startup:

Better engagement

Research tells us that customers spend hours of their time on their phones. Of all the time they spend on their mobiles, about 90% is dedicated to mobile apps. A smartphone application helps you engage with your customers and keep your business accessible. It also keeps your business in the back of their minds – they’ll see your name every single time they view their phone’s home screen.

Improved business reach

An app helps you engage customers not only from your local region but also from around the world. Your app can stay online 24/7 and provide your products and services even when your office is closed. Before smartphones came around, it was very expensive to target travelling consumers. It’s cheap to target them via their phones now, though.

Lead generation

A mobile application is an underrated lead generation tool. It can help you land many customers, especially if you integrate social media into it. With targeted newsletters, emails, and social media posts, you can convert clients who prefer to browse the internet via their phones.

More revenues

Improved lead generation and visibility automatically translate into greater profits for the business. It's also possible to monetize your product and gain money through it directly. You can make money via advertisements, in-app sales, subscriptions, data selling, and downloads. Many developers make thousands of dollars in revenues every month.

Boost to productivity

It’s possible to build an enterprise level ‘hybrid’ app that supports both your customers as well as employees. Some applications are being used to boost inter-departmental communication and camaraderie, as well as to automate many tasks, like HR and inventory management.

Customers not only think better of businesses that are mobile friendly, but they are also more likely to recommend them to their friends and family. You can build an app without emptying your wallet by outsourcing the project to Openwave’s mobile development team!   

4 Secret Strategies to Increase Sales and Grow your Business

We live in a hyper-competitive world, and almost every industry out there - from electronics to health care to retail and food - is dominated by big brands with a loyal consumer base. It's very hard for businesses to gain a foothold in this environment, especially with limited marketing budgets. The number one problem many SMBs have is finding more customers for the firm. So how do you get to generate more leads without blowing a tonne of money?

Here are four secret strategies to help you grow your business and increase sales:

Work on your conversion rate

The conversion rate refers to the number of visitors to your website that successful transition into paying customers. How do you improve your conversions? By making a beautiful website with great content that is appealing to both desktop and mobile users.

Build long-term relationships with customers

Research tells us that recurring customers are the backbone of every business. Also, it costs almost six times as much to find a new customer than to engage with an existing one. By building a long-term relationship with existing customers - with an excellent customer service and loyalty programs – you will secure the future of your company.

Social promotions can work wonders

Don’t underestimate the power of word of mouth social advertising. If customers love your business, they won’t hesitate to recommend you to their friends and family. Leverage social media, use customer reviews, and testimonials to improve social advertising.

Search engine optimization is crucial 

 With good SEO, you will be able to generate a lot of incoming traffic – both in your locality and worldwide - to your pages. Keep up-to-date with latest trends and, if you aren’t tech savvy, consider hiring someone to do your SEO for you. 

It’s also important that you use analytics tools like Google Analytics to test how effective your current strategy is and make improvements to your campaign. The success of your business in the digital age depends on your online presence. It’s important that your website is top notch and effective at converting customers into visitors. You can hire an experienced team of web developers to make you a great website or upgrade your existing one.

What makes Drupal the Perfect Web Development platform for Business?

Choosing the right content management system (CMS) for your website from the very beginning is important. If you pick the wrong CMS, you may have to spend a lot of time and money later transferring to a new one. Also, not all platforms will showcase your business in the best possible light. Drupal is a very popular and perhaps the most powerful content management system in the world, at the moment. 

Drupal is ideal for big Websites 

Platforms like WordPress and Joomla slow down when they are loaded with too many software extensions, or if the website has too many pages. Drupal, on the other hand, is perfect for large internet sites. It is based on a PHP framework which, if the developer is experienced enough, allows you to make pages that load in as little as 2 seconds on both desktops and mobiles.

Big benefits of using Drupal

Here are some of the top benefits of using the platform:

• Use for Free: Being open source, you can use and modify it as you please. There are thousands of free modules available that you can integrate into your site for free.
• Fully Customizable: It's possible to build themes or web pages from scratch, which is ideal for businesses that want unique branding.
• Very Secure: Drupal is much more secure than WordPress. The developers release regular updates that patch known vulnerabilities (there usually aren’t many).
• Fast Development: Drupal is module based. A good developer can quickly build up an excellent website by stitching together various modules.
• SEO Friendly: A website built on the platform will be well-optimized and easy to navigate. Google bots can crawl through it quickly, which gives you high search rankings out-of-the-box.
• Mobile-Friendly: The platform supports responsive and mobile friendly design. You can make pages that load lightning-quick on small devices and look good at the same time.

Drupal isn’t a platform suitable for programming beginners, but it is very effective in the hand of experienced developers. If you want an outstanding website made on the platform, you can hire Drupal CMS Developer in Singapore to a competent web development team.

An Android App Can Help Boost your Brand and Improve Business : Know how??

 Research tells us that over 3 billion smart phones will be operational by the year 2020, and over 70% of them will run the Android operating system (OS). This fact presents an unprecedented opportunity for small and large businesses worldwide, as they’ll be able to market their products and connect with their customers much easier with the help of smart phone technology – and apps in particular. Building an Android application can garner significant returns for your business and is well-worth the investment cost.

Here is how an Android app can help you boost brand recognition and gain revenues:

Provide convenient services to customers

• Mobile apps are a great way to provide convenient services to clients. They’ll be able to access these services without visiting your office while traveling and while they live their daily lives. Remote services will bring down operational costs and also keep customers happy.

Engage with customers better

•  Most people that own smart phones spend hours on their devices daily. With a well-made application, you can engage these clients, especially if you provide personalized services and integrate social media into your application.

Improve revenue generation

• By making in-app purchases available and with advertisements, you can monetize your application and improve revenue generation for your business. If you sell products, customers will be able to shop from you conveniently and make mobile payments for their purchases.

Marketing made easy

• An app is a great promotional tool. It allows you to advertise on budget and through social media integration. You can reward loyal clients through programs conducted via the app. You can also release discount coupons to app users to encourage them to buy your products.

Dominate your niche

• Your app can be a calling card of sorts. It helps you establish an identity in your niche. Customers think more positively of businesses that own apps than those that don't. Research tells us that consumers are more likely to abandon firms that aren't mobile-friendly. With an application, you can readily cater to such customers.

You can hire an experienced app development company to make a custom Android app foryour business at affordable prices.  

Gain Maximum ROI by Building an iOS Mobile App

Mobile apps have become an integral part of the lives of billions worldwide. With mobile app downloads expected to double in the next three to four years, there has never been a better time for businesses to launch an app. A well-made application could potentially not only make the developer a lot of money, but also help with brand recognition, visibility, and engagement.

Apple’s iOS is the best platform if you want maximum ROI

Numerous reasons make iOS the first development platform of choice for developers worldwide. Here are some of the top ones:

• Fast and affordable development: The iOS IDE – known as Xcode – allows developers to build and test outstanding applications quickly. Research tells us that, on an average, it takes dozens of hours more to build Android-based software as compared to iOS.
• High revenue generation: The primary reasons why developers want to build first for iOS is that iPhone users are more willing to pay for software. Research tells us that iOS users download half as much as Android users, but still pay two times as much!

Your ROI will depend on the kind of app you are making

The kind of returns your app investment will give you will depend greatly on the application you are making. There are two broad categories of applications:

• Promotional: Promotional apps don’t directly make money for you. Instead, they support your organisation in some way by boosting productivity, helping with marketing or providing remote services to customers. These kinds of products can also bring down operational costs. Examples include in-house productivity, messaging, and services apps.
• Money making: The second type of app lets you earn money directly through downloads, subscriptions, in-app sales, and advertising revenue. Examples include game, entertainment, and ecommerce apps.

Outsource to a development company for maximum savings

If you’re not tech-savvy or you just want a polished product that only a professional can give you, you can hire external dedicated developers to build you application for you. You will not only be able to create an outstanding product with all the latest features, but you will also be able to make huge savings on development costs.  

Need to Develop your Great iPhone Application Development and want to bring more revenue? Don't get Panic Our Openwave team will help you and make great!!

Web Design Trends that are Changing the Internet Landscape in 2017

Last year, we saw a lot more businesses adopting the mobile-first approach and, consequently, implementing responsive design on their websites to make them mobile friendly. 2017 is shaping up to be another great year for Website Design, as we see many innovative trends are being adopted around the world. 

Here are some of the top web design trends that are transforming the Internet landscape in 2017: 

Layouts that bring the focus to the content

Content is still king, and more designers are waking up to the fact that people navigate to websites to read content and not just to view neat animation tricks. In 2017, we expect many sites to be redesigned to make the content more readable and clear, with elements promoting ease of readability. 

SVGs to improve loading times

Scalable Vector Graphics (SVGs) are relatively new technology. They are an alternative to traditional image formats like PNG, GIF, and JPG. They allow designers to produce images that can be scaled up and down to match any screen size without loss of fidelity (unlike other formats). What’s more, they don’t require HTTP requests, so pages with them load lightning-quick.

3D design elements

3D design isn’t new, but we saw the mainstream implementation of 3D elements on top websites via technology like Parallax scrolling. This year, we are going to see designers make websites that can be viewed on 3D wearable devices like Oculus Rift.

Colors helping the minimalist approach

There has been a trend in the market to build websites that have a minimalist interface and a clutter-free design. Bold and bright colors are being used to both emphasize the content as well as to promote a brand’s identity.

Constraint-based design tools

Developers usually have to create several versions of a site for different screen sizes. In 2017, the market is being flooded with tools like Figma that allow site makers to build a site only once and have it displayed correctly across multiple platforms.

Are you looking for to make a new website in 2017? Openwave’s leading Web Design & Development team can make you a custom website with leading-edge features at economical prices.

Mobile Marketing Statistics Indicate how 2017 is the Perfect Time to Advertise with Apps

A report by Nielson says that the number of mobile ads on target last year were 60 percent. That means that out of every 100 ads released on mobile devices, 60 were viewed by people who had high chances of being converted into paying customers. With the number of mobile users through the roof, companies from around the world are turning to the mobile advertising – especially via apps – in an attempt to boost brand recognition and grow revenues. Mobile Ad Campaigns Targeted at a Younger Crowd are Succeeding

The report tells us that ad campaigns that were directed at people between 18 and 34 and 25 to 44 years of age were more successful as compared to desktop campaigns targeted at the same 

age groups. 

This report - and general trends - indicates that the younger generation (with a high purchasing power) is amenable to receiving ads via their phones and is also eager to make purchases from them.

Why Should You Advertise Via an App? Many businesses are creating custom apps that they are using as an advertising medium. Here are some reasons why you should advertise with one:

• Ease of access: Advertisements can follow people wherever they go. It is easy for marketers to target on-the-go customers and not have to wait for them to log on to the net.
• Vast potential market: There will be over 3 billion people using phones by the year 2020. In fact, the number of phones in the world is already higher than the number of PCs. If you want to find more customers, smartphones represent perhaps the best medium out there.
• Real-time medium: It’s a perfect medium to promote instant discounts (flash sales) and to offer location-based services. When a person is in a section of a store, for example, you can offer them a discount.
• Low cost: It doesn’t cost a lot to offer personalized ads on applications, as compared to placing ads on social media, on TV, or in the papers. 

Are you considering building a custom app for your business? You can hire dedicated mobile app developers in Singapore to make you one at affordable prices.  

Avoid Making these Costly Rookie Mistakes When Promoting on Social Media

Reputation is everything when it comes to running a business. A bad reputation erodes trust among current and potential customers, which makes it less likely they will work with you or buy from you. In this digital age, mistakes can have huge repercussions. A single mistake can destroy in an instant something that was years in the making.

When promoting on social media, it's important that you keep your wits about you to keep your reputation intact. Here are some costly mistakes you should avoid making while engaging followers:

Posting inappropriate content

Many companies have gotten into trouble over inappropriate content over the years. It's important that your posts be free of political or religious content that could offend certain people. Create content that is relevant to your business and make it a policy to get multiple people to check a post before publishing it.

Attacking or abusing someone

No matter how impolite your customers get online, you shouldn't engage them - it can only reflect poorly on your business. Do what you can to assuage customers quickly. There will always be trolls on the internet, too - people who feed off negativity and attack your company for no good reason. If you don't pay them any attention, though, they will go away.

Not reaching the right people

Your content has to be tailored made for the clients you do business with or customers who want to buy from you. You must know what your customers like, what they are looking for, and what kind of posts they are likely to enjoy reading.

Paying money to get 'likes'

Some businesses make the mistake of paying for 'likes' or social media followers. Paying is a rookie mistake - it's very unlikely that these people care about your posts and you will be engaging an audience that is totally irrelevant to your unique business.

It's important that your content strikes the right balance between usefulness and promotion for maximum effect. A simple way to target users is to hire social media marketing specialists from leading Company or email to salesSG@openwavecomp.com, who’ll help set your campaign right on track.