Search Engine Optimization (SEO) is crucial for your online business. Statistics tell us that almost 50% of all online purchases originate from a search query. By getting your online store to rank higher in search engine rankings, you will get more incoming traffic and ultimately make more sales every month.
What does Search-Engine Friendly design entail?
There are a lot of factors that affect SEO. Some of the top ones include:
- Independent navigational links
- Page titles
- Page URLS
- Meta descriptions
- ALT Tags
- H1 headings
- Canonical URLs
- Blogs
- Social sharing
- XML Sitemaps
- Domain names
- IP Address
- 301 redirects
- Robot Noindex
To maximize sales, you have to build your eCommerce store on an SEO-friendly platform. To help you out, here is a list of top platforms that align with the factors above and provide above average search engine optimization:
Magento
Over 500,000 businesses use Magento, and it has near perfect SEO scores. Magento is the platform of choice for big and small businesses alike.
Shopify
Shopify is a hosted solution, meaning you have to pay the developers a monthly fee to host your store. You can build beautiful stores on it, though, that always rank high in search listings.
PrestaShop
PrestaShop is used by over 250,000 businesses worldwide. The platform is perfect if you want to build a low-cost store with advanced features.
OsCommerce
With OsCommerce, you can build advanced stores with many features, but you need advanced programming knowledge to make it search engine friendly.
BigCommerce
The selling point of this platform is the ability to build megastores with no product limits at affordable prices. It also helps that the platform’s layout is easy for Google to index.
WooCommerce
WooCommerce stores rank very highly on Google. It allows you to turn a WordPress website into a high-performing online store.
OpenCart
OpenCart is a very cost-effective eCommerce platform. It is very cheap to set up and run a store on it, and they don’t impose limits on your products like some other platforms do.
You will need a fast-loading, attractive, easy-to-navigate store to convert a visitor from a search engine to a customer. You can hire an experienced eCommerce development team in Singapore to build a custom store with advanced features.
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