When You Should Consider Changing Your Business Logo

Technology is always on the move and businesses have to move with them. A decade ago, logo designing was primitive compared to what it is today. From Photoshop to myriad online logo creators, there are a number of ways to get a stellar logo made. The predominant digital-first approach followed now has made it crucial for brands to have a stunning identity for their ventures through a logo. First impressions form the best impressions, and logos are what form first impressions! This is why it is important that businesses always keep an eye on their logo and rework it when the time is right.

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Here are 4 signs that your logo needs to be changed:

1) It Doesn't Resonate With Your Brand

Be it a simple logo or a complex one, the point of it is to resonate with your brand. People should be able to identify your brand and know what you stand for just by seeing your company's logo. If the one you currently have doesn't resonate with your brand, consider changing it.

2) It Doesn't Convey Any Meaning

It can be argued that there are some logos that are absolutely crazy; logos don't have to crazy! There are several brands that have logos which don’t match their venture, but it’s always better to have one that goes with your service/product. Customer find it easier to resonate with your business that way!

3) It Looks Too Plain

There’s nothing wrong with plain logos. Take Samsung or Apple for example, they’re monochromatic and one-dimensional. But their brands are defined by their products, not their logos! For emerging businesses or relatively newer brands, it is crucial to have a logo that matches the current trend.

4) The Typography Is Absurd

Typography is incredibly vital to stand out as a business. The font you use has to match with the logo and look aesthetic! Many brands don’t make a good impression because of the fonts utilized!

If you find your brand fitting into these categories, consider reworking your logo today! Partner up with Openwave and get the Best Logo Designing Service in Singapore. Our veteran designers will equip your brand with the perfect logo! Enter the markets fresh and grow your biz like never before - call us today.