4 Reasons Why E-commerce Websites Need Live Chat Support

While you may rock an e-commerce website whose interface is as fluid as water, you will still be faced with customer queries. Failing to attend them will create a negative impression of your venture which might potentially affect customer engagement and stunt conversion rates. To avoid such a scenario, it is important to integrate live chat support, cater for and resolve all queries at the earliest. This will add positively to the recognition of your e-commerce venture.

Here are 4 reasons why e-commerce websites need live chat support.

1) Boosting Conversion Rates:

Customers often connect with you to ask specific queries related to specific products. While trying to satisfy them with appropriate answers, you can also convince them to buy those products. The conversation is instantaneous and it is very hard to achieve in the absence of a live chat. While customers tend to standby due to doubts and speculations, resolve them and have them proceed to making purchases on your e-commerce website.

2) Build Stronger Customer Relationships:

Communicating via live chat through your website develops good relationships with customers. With warm welcomes and kind services, they will feel good about your service. The fact that you take the effort to resolve their issue will further increase their trust in you. Providing service successfully even once will create a good impression and will encourage customers to become loyal towards your e-commerce venture.

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3) Augment Order Value:

After having convinced customers to buy a particular product from your e-commerce website, you can employ up-selling and cross-selling tactics to add-on to the order value by suggesting products that are closely related to their product choice. If a person is choosing to buy a phone, you could suggest a suitable phone case, or even a power bank as long as it is associated and compatible with the phone. Research indicates a marked increase in average order value when this strategy is employed.

4) Ask For Feedback:

Catering for customer queries and fulfilling orders is not an easy task. Pay close attention to customer psychology. In order to do so, get feedback from them. Ask what they like and what they don’t. Learn from their answers, chalk-out strategies to tackle what is lacking and implement accordingly in your e-commerce venture. Eventually, you will improve overall performance.

Employing live chat is a great strategy to boost sales and also improve your performance simultaneously. Achieve higher by integrating this amazing feature with your website. However, if you are looking to create an e-commerce website of your own, get in touch with Openwave! We house an arsenal of brilliant eCommerce web developers in Singapore. Call us today for a free quote!

5 Practical Reasons Why Prestashop Should Be Your Online Store Solution

Setting-up online stores is much easier than it sounds with the kind of web solutions we are gifted with today. Prestashop is one of the best open source e-commerce solutions for building successful online stores. It offers a plethora of options to modify and manage e-commerce websites. With the multitude of options available to choose from and design your e-store, it is time to take your venture to the next level!

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Here are 5 practical reasons why PrestaShop should be your e-commerce solution!  

1) User-friendly:

Prestashop is a very lucrative platform which allows you to easily manage your e-store. You could have a wide range of categories and seamlessly manage them. It’s very easy to learn the modules and execute different functions as well. Without much effort, you could have a successful store up and running online in no time.

2) Highly Versatile:

What makes PrestaShop a must-have is that it can be deployed for building and managing m-commerce sites too, which makes it extremely versatile as most shoppers today make purchases via smartphones and tablets. Moreover, you have a ton of themes to choose from to suit your needs. You can modify and upgrade the site as and when you desire without much hassle.

3) Effective Marketing And Promotions:

It has dedicated modules which can be used to extensively market and promote your products in order to boost conversion rates exponentially. It integrates with popular social media platforms which potentially create widespread awareness of your brand and escalates sales to the next level.

4) Manage Products Efficiently:

With prestashop’s effective tool supply, managing products is greatly simplified. Enhance product representation to create better impressions on customers. Make appropriate product suggestions based on customer interests. Segregate between regular products and those on offer or special discounts.

5) Affordable Solution:

This e-commerce website builder is a freemium which enables several small business owners to reap benefits out of it for free. To get access to more features, you will have to pay. But the free version itself offers plenty of functions which can get your e-commerce website kickstarted.  

These are only a few of the several reasons for choosing Prestashop over other solutions. It is a great choice if you wish to start a new venture. It facilitates small to large scale e-commerce quite effortlessly. To get the most out of it, get in touch with Openwave, a world-class Prestashop development company in Singapore. Avail from our services at extremely affordable rates! Call us now for a free quote!

Why Kotlin Is Better Than Java For Android Development

Java has been aggressively used to develop Android mobile apps since its creation. Soon, it became one of the favorite languages. But today, Android has officially come to adopt Kotlin as the language preference for mobile development. It was brought to picture in 2011 by JetBrains. The Java Virtual Machine (JVM) is a platform that accepts all kinds of languages, including Kotlin which compiles down to Java bytecode. It is fully interoperable with Java.

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Here's how Kotlin is replacing Java with respect to Android development.

It Is New And More Extensive:

Java had emerged back in the mid1990s and revolutionized mobile app development, leading it for around 2 decades now. Though it has exciting features that are once boosted its usability and reputation equally. It’s known for its highly flexible nature. But recently, Android has shifted to a newer platform, Kotlin, which has shown immense promise in not only performing better but also enabling developers in ways like never before. It beats the opponent’s limited functionality with its extended abilities and relaxing the necessity for long, procedural coding.

 

Transition:

It is not an entirely different language. Rather, it is an enhancement. This means that any Java developer can immediately transition into employing Kotlin without much hassle.  Moreover, they are so similar that they can be made to co-exist without being able to find a difference between them. You may convert from Java to Kotlin using IntelliJ. It simplifies that task to a great extent. However, it can’t be promised that the conversion will be error free. If you wish to manually do it, it will be extremely strenuous which may not be of your best interest. What’s really interesting is that these languages can be written together and still be functional, which reduces the burden of developers have converted to this new language.

Android has introduced a new plugin which once installed can be configured easily. The integrated development environment will then identify and understand the code and finally convert everything to Kotlin with the click of a button. Considering the kind of enforcement Android is using to promote this language’s usage, it is evident that the future of mobile apps is going to be different and much better. To get in touch with the leading Kotlin App Developers, connect with Openwave right away!

7 Tips to Boost Sales On Your E-commerce Website This Holiday Season

E-commerce has progressed very quickly over the last decade and several businesses have flourished because of it. It's a big boon to the global market as it paved way for an unimaginable expansion of businesses and extensive reach of products and services. Holiday season amplifies opportunities for everyone to scale-up their business, boost sales and earn big! It's the busiest time of the year. So, make sure you're ready to take advantage of it and grow exponentially!

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Here are 7 stellar tips to boost e-commerce holiday season sales.

1) Level-up Your Marketing Game:

It is ideal for a company to invest more than 50% of the annual budget for advertisement during the holiday season to increase sales. It's no time for contemplation. It's time to execute. Notify customers well before the festive season about all offers and deals you have in store. Announce on social media and send across tons of e-mails to everyone. Doing this installs a strong memory of your company in the minds of people and it will remind them to visit your e-commerce website when it's time to shop.

2) Optimize e-Commerce Website Loading Speed:

Research states that customers generally don't like staying in an e-store for more than 3 seconds waiting for the pages to load. They will tend to skip your e-store and reach your competitors to complete the purchase. To avoid this scenario, ensure you optimize your website by removing all unnecessary scripting, extensions, and tools. Make it minimalistic and improve its functionality simultaneously. Sometimes, too many animations and images can slow download time. You could effectively minimize their use by making appropriate modifications.

3) Deploy a Holiday Season Theme:

Give your website a festive feel by using attractive holiday-themes and achieve the golden emotional connect with customers. Put up holiday exclusive products to nudge them into making a purchase in your e-store. Re-work your web design to make everything about it seasonal. It is a lot of work but it's definitely worth the effort. Everyone is in a holiday mood and if you play with it, you are bound to improve conversion rates. You could also communicate with customers while maintaining this magical aura they would love to have.

4) Offer Exceptional Customer Care Support:

There is going to be a huge traffic making its way to your e-commerce website and you have to equip yourself with robust solutions. Aim to provide exemplary customer care services by increasing your team strength and branching out to cater for various queries customers might need assistance with. Attend to every single query and resolve them as early as possible. One big incentive you have doing this is that you can make a lasting impression which will draw the customers to your e-store time and again.

5) Maximize Up-selling And Cross-selling:

Customers are willing to spend money during the holiday season and that should drive you to catapult your up-selling and cross-selling to the next level! Track customer-behavior and accordingly suggest relevant products customers might be interested in. If a person is navigating to a particular shirt, prompt them to purchase a matching pant and a pair of shows along with it. This is how you gently nudge them to buy more from your website and effectively increase product sales to get maximum returns. 

6) Send Personalized E-mails And Re-target Customers:

If you notice certain customers who navigated through your e-commerce store but didn’t end up buying anything, look for what they showed interest in. Then, send personalized e-mails and convince them to buy products by mentioning that they’re available on offer and they're limited in number. You could even drop the price a bit, especially for them, so that they feel like they're given a unique opportunity which they wouldn't want to lose, especially during holiday season. This is one way of boosting sales by persuading customers who had initially left your e-store without making any purchase.

7) Create Scarcity to Increase Conversions:

You may not get your hands on a large quantity for certain products. In this scenario, you can label them as exclusive products that are limited in number. You could also set a time before which the customers should buy them, thereby creating an urgency to go ahead with the purchase. This is a useful tactic in business that disables the customer's ability to think any further and calls for an immediate decision. More often than not, they end up buying those products from your e-commerce website and therefore improve your sales rate.

The business environment today is extremely competitive and nobody wants to back down during the festive season. It is imperative that you prepare yourself well to be able to compete with everyone. Use these tips to strategically drive your sales like never before! Openwave is an exemplary e-commerce website development company in Singapore. Connect with us to get stellar solutions at unbelievably affordable rates! Get your quote, today!