7 Tips to Boost Sales On Your E-commerce Website This Holiday Season

E-commerce has progressed very quickly over the last decade and several businesses have flourished because of it. It's a big boon to the global market as it paved way for an unimaginable expansion of businesses and extensive reach of products and services. Holiday season amplifies opportunities for everyone to scale-up their business, boost sales and earn big! It's the busiest time of the year. So, make sure you're ready to take advantage of it and grow exponentially!

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Here are 7 stellar tips to boost e-commerce holiday season sales.

1) Level-up Your Marketing Game:

It is ideal for a company to invest more than 50% of the annual budget for advertisement during the holiday season to increase sales. It's no time for contemplation. It's time to execute. Notify customers well before the festive season about all offers and deals you have in store. Announce on social media and send across tons of e-mails to everyone. Doing this installs a strong memory of your company in the minds of people and it will remind them to visit your e-commerce website when it's time to shop.

2) Optimize e-Commerce Website Loading Speed:

Research states that customers generally don't like staying in an e-store for more than 3 seconds waiting for the pages to load. They will tend to skip your e-store and reach your competitors to complete the purchase. To avoid this scenario, ensure you optimize your website by removing all unnecessary scripting, extensions, and tools. Make it minimalistic and improve its functionality simultaneously. Sometimes, too many animations and images can slow download time. You could effectively minimize their use by making appropriate modifications.

3) Deploy a Holiday Season Theme:

Give your website a festive feel by using attractive holiday-themes and achieve the golden emotional connect with customers. Put up holiday exclusive products to nudge them into making a purchase in your e-store. Re-work your web design to make everything about it seasonal. It is a lot of work but it's definitely worth the effort. Everyone is in a holiday mood and if you play with it, you are bound to improve conversion rates. You could also communicate with customers while maintaining this magical aura they would love to have.

4) Offer Exceptional Customer Care Support:

There is going to be a huge traffic making its way to your e-commerce website and you have to equip yourself with robust solutions. Aim to provide exemplary customer care services by increasing your team strength and branching out to cater for various queries customers might need assistance with. Attend to every single query and resolve them as early as possible. One big incentive you have doing this is that you can make a lasting impression which will draw the customers to your e-store time and again.

5) Maximize Up-selling And Cross-selling:

Customers are willing to spend money during the holiday season and that should drive you to catapult your up-selling and cross-selling to the next level! Track customer-behavior and accordingly suggest relevant products customers might be interested in. If a person is navigating to a particular shirt, prompt them to purchase a matching pant and a pair of shows along with it. This is how you gently nudge them to buy more from your website and effectively increase product sales to get maximum returns. 

6) Send Personalized E-mails And Re-target Customers:

If you notice certain customers who navigated through your e-commerce store but didn’t end up buying anything, look for what they showed interest in. Then, send personalized e-mails and convince them to buy products by mentioning that they’re available on offer and they're limited in number. You could even drop the price a bit, especially for them, so that they feel like they're given a unique opportunity which they wouldn't want to lose, especially during holiday season. This is one way of boosting sales by persuading customers who had initially left your e-store without making any purchase.

7) Create Scarcity to Increase Conversions:

You may not get your hands on a large quantity for certain products. In this scenario, you can label them as exclusive products that are limited in number. You could also set a time before which the customers should buy them, thereby creating an urgency to go ahead with the purchase. This is a useful tactic in business that disables the customer's ability to think any further and calls for an immediate decision. More often than not, they end up buying those products from your e-commerce website and therefore improve your sales rate.

The business environment today is extremely competitive and nobody wants to back down during the festive season. It is imperative that you prepare yourself well to be able to compete with everyone. Use these tips to strategically drive your sales like never before! Openwave is an exemplary e-commerce website development company in Singapore. Connect with us to get stellar solutions at unbelievably affordable rates! Get your quote, today!