4 Reasons Why E-commerce Websites Need Live Chat Support

While you may rock an e-commerce website whose interface is as fluid as water, you will still be faced with customer queries. Failing to attend them will create a negative impression of your venture which might potentially affect customer engagement and stunt conversion rates. To avoid such a scenario, it is important to integrate live chat support, cater for and resolve all queries at the earliest. This will add positively to the recognition of your e-commerce venture.

Here are 4 reasons why e-commerce websites need live chat support.

1) Boosting Conversion Rates:

Customers often connect with you to ask specific queries related to specific products. While trying to satisfy them with appropriate answers, you can also convince them to buy those products. The conversation is instantaneous and it is very hard to achieve in the absence of a live chat. While customers tend to standby due to doubts and speculations, resolve them and have them proceed to making purchases on your e-commerce website.

2) Build Stronger Customer Relationships:

Communicating via live chat through your website develops good relationships with customers. With warm welcomes and kind services, they will feel good about your service. The fact that you take the effort to resolve their issue will further increase their trust in you. Providing service successfully even once will create a good impression and will encourage customers to become loyal towards your e-commerce venture.

Live Chat For E-commerce Website 

3) Augment Order Value:

After having convinced customers to buy a particular product from your e-commerce website, you can employ up-selling and cross-selling tactics to add-on to the order value by suggesting products that are closely related to their product choice. If a person is choosing to buy a phone, you could suggest a suitable phone case, or even a power bank as long as it is associated and compatible with the phone. Research indicates a marked increase in average order value when this strategy is employed.

4) Ask For Feedback:

Catering for customer queries and fulfilling orders is not an easy task. Pay close attention to customer psychology. In order to do so, get feedback from them. Ask what they like and what they don’t. Learn from their answers, chalk-out strategies to tackle what is lacking and implement accordingly in your e-commerce venture. Eventually, you will improve overall performance.

Employing live chat is a great strategy to boost sales and also improve your performance simultaneously. Achieve higher by integrating this amazing feature with your website. However, if you are looking to create an e-commerce website of your own, get in touch with Openwave! We house an arsenal of brilliant eCommerce web developers in Singapore. Call us today for a free quote!