7 Tips to Boost Sales On Your E-commerce Website This Holiday Season

E-commerce has progressed very quickly over the last decade and several businesses have flourished because of it. It's a big boon to the global market as it paved way for an unimaginable expansion of businesses and extensive reach of products and services. Holiday season amplifies opportunities for everyone to scale-up their business, boost sales and earn big! It's the busiest time of the year. So, make sure you're ready to take advantage of it and grow exponentially!

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Here are 7 stellar tips to boost e-commerce holiday season sales.

1) Level-up Your Marketing Game:

It is ideal for a company to invest more than 50% of the annual budget for advertisement during the holiday season to increase sales. It's no time for contemplation. It's time to execute. Notify customers well before the festive season about all offers and deals you have in store. Announce on social media and send across tons of e-mails to everyone. Doing this installs a strong memory of your company in the minds of people and it will remind them to visit your e-commerce website when it's time to shop.

2) Optimize e-Commerce Website Loading Speed:

Research states that customers generally don't like staying in an e-store for more than 3 seconds waiting for the pages to load. They will tend to skip your e-store and reach your competitors to complete the purchase. To avoid this scenario, ensure you optimize your website by removing all unnecessary scripting, extensions, and tools. Make it minimalistic and improve its functionality simultaneously. Sometimes, too many animations and images can slow download time. You could effectively minimize their use by making appropriate modifications.

3) Deploy a Holiday Season Theme:

Give your website a festive feel by using attractive holiday-themes and achieve the golden emotional connect with customers. Put up holiday exclusive products to nudge them into making a purchase in your e-store. Re-work your web design to make everything about it seasonal. It is a lot of work but it's definitely worth the effort. Everyone is in a holiday mood and if you play with it, you are bound to improve conversion rates. You could also communicate with customers while maintaining this magical aura they would love to have.

4) Offer Exceptional Customer Care Support:

There is going to be a huge traffic making its way to your e-commerce website and you have to equip yourself with robust solutions. Aim to provide exemplary customer care services by increasing your team strength and branching out to cater for various queries customers might need assistance with. Attend to every single query and resolve them as early as possible. One big incentive you have doing this is that you can make a lasting impression which will draw the customers to your e-store time and again.

5) Maximize Up-selling And Cross-selling:

Customers are willing to spend money during the holiday season and that should drive you to catapult your up-selling and cross-selling to the next level! Track customer-behavior and accordingly suggest relevant products customers might be interested in. If a person is navigating to a particular shirt, prompt them to purchase a matching pant and a pair of shows along with it. This is how you gently nudge them to buy more from your website and effectively increase product sales to get maximum returns. 

6) Send Personalized E-mails And Re-target Customers:

If you notice certain customers who navigated through your e-commerce store but didn’t end up buying anything, look for what they showed interest in. Then, send personalized e-mails and convince them to buy products by mentioning that they’re available on offer and they're limited in number. You could even drop the price a bit, especially for them, so that they feel like they're given a unique opportunity which they wouldn't want to lose, especially during holiday season. This is one way of boosting sales by persuading customers who had initially left your e-store without making any purchase.

7) Create Scarcity to Increase Conversions:

You may not get your hands on a large quantity for certain products. In this scenario, you can label them as exclusive products that are limited in number. You could also set a time before which the customers should buy them, thereby creating an urgency to go ahead with the purchase. This is a useful tactic in business that disables the customer's ability to think any further and calls for an immediate decision. More often than not, they end up buying those products from your e-commerce website and therefore improve your sales rate.

The business environment today is extremely competitive and nobody wants to back down during the festive season. It is imperative that you prepare yourself well to be able to compete with everyone. Use these tips to strategically drive your sales like never before! Openwave is an exemplary e-commerce website development company in Singapore. Connect with us to get stellar solutions at unbelievably affordable rates! Get your quote, today!

Is Your Website Geared Up For This Holiday Season?

Families are going to go on shopping sprees, kids are going to hunt candy, and this holiday is going to be packed with fun. Today, we have gone digital with most of our ventures; ecommerce has taken shopping online; we watch movies online, read books online, etc. In this digital world, a website is what defines businesses. When every other person is using a smartphone or a computer throughout their day, the best way to catch their attention and bring them to your venture is through a website!

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Is your website optimized for this holiday? Here are 4 steps to follow:

1) Rework The Shopping Cart: When there is an incredible inflow of customers, it goes without question that the website's shopping cart has to be impeccable. Ensure it is ready to handle a number of customers. Users typically expect a smooth and personalized transactional experience. The products should be easy to purchase, with a variety of payment options and a secure checkout.

2) Secure The Site: A security certificate should be the first thing you get for your website. There always exists a scare of getting hacked! When running a website that brings in thousands of customers, protecting their data and securing their payments should be the first priority. Get a proper payment portal made, and ensure the site is secure overall.

3) Keep Out Lag: Often times during sales, ecommerce websites freeze due to the huge traffic generated by customers everywhere. When an iPhone is sold for 50% off, it is obvious that a lot of people will try to get it. Your website should be ready to hold the heavy flow of customers. If there's even a hint of lag, chances are high that you will lose a customer!

4) Offer Holiday Incentives: Holidays are the time for celebrations, and for a customer, discounted rates and extra goodies are the celebrations! Make sure you offer terrific discounts, while also taking home some profits. Competition is heavy today, and every other business will try to price more aggressively than the other.

Hire the right website development company in Singapore; with a good team assisting you, you will have a terrific website ready to roll, and reel in a tremendous crowd! Call Openwave today and avail our expert Web Development Services. With our developers by your side, your website will take to the skies!

Catch 2019 Web Development Trends Now Before You Lose

The field of web development is rapidly growing and highly competitive. Creating attractive and minimalistic web designs is very challenging. Stagnating out-dated designs affect your business negatively in the long-term. Moving with trends is a practical way of building your engagement rates and keeps you updated. Use every opportunity you get to explore new layouts and improved functionalities of your website.

For now, we have listed 4 web development trends you need to seize in 2019.

1) One-page Websites: 

It has been a couple of years before these websites started trending. According to data, it's observed that many users buy products or services due to the captivating animation and design of content in a single page. People like creativity. Any work worthy of appreciation, subconsciously nudges them to take that extra step and make the purchase.

2) Long Reads:

They have brought a new flavor for avid readers. Again, employing animation and design is a key factor. People are not interested in reading just the text. They want to visualize what they’re reading. Add images and icons to enhance the reading process. Use simple text. The visuals will take care of the rest.

3) Typography:

There were times when fonts were quite neglected and their innovation slow in pace. But people eventually realized that creative fonts do attract attention and so, more focus was given. Now there are an incredible number of fonts available. While using several fonts is not good for a website, a couple or a handful can be used to do a good job.

4) Markup:

In this style, objects in the website are found scattered, yet uniquely in order. Not much content is thrown at you. Rather, you have less words and numbers placed in a way that is attractive, supported by immersive visuals. It's highly minimalistic and easily earns appeal.

Trends may come and trends may go. Timely adaptation is required to stay in the game and receive attention. However, if you are interested in taking the game to the next level, contact Openwave - the best web development company in Singapore. Get a free quote for our world-class web solutions, today!

4 Reasons Why Your Business Site Has To Be Mobile-Friendly

How rare it is to spot a person outside without a smartphone! Today, in 2018, smartphones have become every man, woman and child's best friend. From playing games to booking shows, to reserving dinners - you can do almost anything with a mobile. Shopping, especially, has risen to a new level! With m-commerce here, mobiles are as good, as or even better than actual shops. The real market is out there, inside the smartphone, and with competition stifling, you can't afford to miss out on them.

Here are 4 reasons why your website should be mobile-friendly:

1) Increasing Number of Mobile Users: Almost 60% of the world today uses a smartphone, and the same numbers prefer mobiles over computers. This means, having a website isn't enough anymore! Your site has to look and function efficiently when accessed through a phone. A good-looking mobile site will reach out to the bigger audience that exists in the mobile-world.

2) Social Media Boom: There was a time when users spent hours sitting in front of their computers just to go through their FaceBook newsfeed. Today this action can be completed from anywhere - on a metro, in a mall, or even on a beach! All thanks to mobile phones. With a mobile-friendly site, your customers will be able to share on various social media, thereby increasing the conversion rate for your business.

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3) The Daily Shopper's Need: Imagine you're outside and you see someone wearing a gorgeous scarf, what's your first move? You Google it to find product details on the only device you carry - a smartphone! Hardcore shoppers spend hours on their smartphones, searching for discounts, offers and deals. A mobile-friendly site helps you connect with a hungry customer.

4) Shopping Ratios: Studies show that the mobile-friendly nature of a website acts as a governing factor for several visitors. If your website is slow, cluttered and not fit to a phone screen, users are likely to never come back! And the last thing you need is Zero disappointed customers.

Ecommerce is making waves across all industries today - from fashion to food, the world is in your palms. Make your business website mobile-friendly, and watch the customer growth! Call Openwave - the Best Web and Mobile App Development Company, and get an amazing website made! Take your venture to the skies, partner up with us. 

Aspects To Remember While Developing A Retail App

With so many industries going online, retail didn't have long. Ecommerce has taken over today, and several shops are migrating online. Businesses have to thrive, and a majority of the audience today is online. Retail is an industry that will never die down, and with such incredible technology at hand, any business can grow! Retail is challenging, as it is lucrative, the competition in this industry is cut-throat. This had made the need for a professional mobile app development organization greater than ever!

To dominate your competitors and surf the high tide, keep these things in mind:

1) Customer Requirement: No business can run without customers. Retail especially needs the consistent customer to stay relevant in the industry. To make sure your visitors feel pleased, think from their perspective. Catering your products isn't important; it is catering what matters to them. Make sure the products you offer are relevant. For example, selling sand in a desert is not in any sense a good idea!

2) Visual Appeal: This is an aspect that needs a lot of stress. Having an app will not magically reel in customers; only when it appeals to them will the real magic happen. Design plays an indispensable role in app development. Keep your app simple, elegant and yet a platform that offers diverse functions. Visual appeal alone can reel in over 60-70% of the crowd!

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3) Constant Support: An app, no matter how good, will eventually have trouble. Even the best of them have bug issues, performance lag etc. The best way to deal with this is to provide regular supports, be it to the customer, or the app. Making your users feel important is the first step to a long-lasting relationship with them! Keep your app updated, and yourself available to your users.

4) Marketing: You have a great app, but how will you take it to the world? App marketing is as, or more important than its own making! From App Store Optimization (ASO) to sponsored advertisements, there are several steps you will have to take to ensure a healthy market.

With these checkboxes ticked, you can go on and dominate the retail industry! A good mobile app has several roles in business. Don't wait for the right time, get one today. Call Openwave and hire a retail app developer in Singapore today. Our services are world-class and affordably priced. Get a free quote today!

How Conversion Rate Optimization Is Impacting Ecommerce

Ecommerce is one of the most profitable grounds today and competitive all the same. There are tons of online stores today and topping the charts isn't as easy as it was before. The crux of succeeding in ecommerce is getting people's notice and converting them into customers. Ecommerce web design and development has become a very lucrative field due to increasing demand! This brings us to CRO - Conversion Rate Optimization, the metric used to measure the rate of conversion. CRO is one of the best ecommerce solutions!

Here's how ecommerce is impacted by CRO:

1) Customer Understanding: The logic in ecommerce is standard: if a customer likes your website, he is more likely to visit yours over others'. A good CRO strategy helps in impacting the sales of your business by delivering user data like demographics, product preferences etc, which in turn lets you optimize your website to cater better.

2) Optimized Navigation: Navigation is a very crucial component of a webpage, yet it's almost always ignored! Only when a customer is able to seamlessly navigate between multiple pages, he/she will find your site attractive. An online store will have hundreds of products, and shuffling between these should be efficient to convert a visitor into a customer!

3) Personalized Messages: The best way to convert a visitor into a customer, and to retain a customer, is a nice pop-up message when they leave the site and a "thank you" note when they make a purchase! This might sound cliché, but works fantastically and makes the visitor feel delighted.

4) Stunning Design: A captivating design has a higher chance of retaining a visitor than any other measure. From the landing page to the product page, focusing on the design is key! Keep it minimalistic and convenient to use, with clear and loud text.

CRO is the backbone of an online business. Since ecommerce is based predominantly on advertising and spreading the word, CRO plays a huge role in retaining those who visit and improving existing customer experience. Looking to avail stellar ecommerce solutions? Call the best ecommerce web development company today - Openwave! 

How to Improve The Visibility of Your E-commerce Mobile App?

Even though much progress has been made in simplifying e-commerce website and app development, marketing them properly to gain more traffic still remains a difficult task because of such a large number of similar websites out there on the internet, which hinders relatively new websites from being discovered by the mainstream audiences. But, this goal can be achieved if certain things are kept and mind and work is done accordingly. 

Here are 3 expert tips to help you improve the discoverability of your app: 

1.) Conducting Research Centered on Users

Most, if not all, leading e-commerce apps usually hire skilled app developers to keep track of consumer data from time to time and analyzing it to come up with relevant marketing strategies according to the need of the hour. This ensures that their app is always optimized for optimum discoverability based on the trends prevalent at a particular time. But is that enough? No. This is because no one can give you a better description of your app other than a user him/herself. It is important to conduct secondary research using actual users to get a clearer picture.

2.) Optimizing Search Options

E-commerce apps usually have a countless number of product pages in them. As a result, it might pave the way to slow navigation. Now, this is something a lot of consumers find irksome.  The next thing they’d do is leave your shopping cart and switch to a competitor’s app. Investing in a cloud-based hosted search would be a good option to curb this. Moreover, e-commerce app designers must take special care to place the search bar at a visible place on possibly every page.

3.) Narrowing Down Search Results

When a person searches for something, there is a fair chance they are bombarded with undesirable and irrelevant products along with the ones they want, making navigation harder. This, again, irritates more than half the customers, prompting them to leave the cart. The key is in providing multiple options to narrow down the search results as much as possible. For instance color, price, and fit filters. 

If you are a business owner looking forward to developing an e-commerce app for your business, contact the officials at Openwave Computing, Singapore’s most preferred e-commerce mobile app developers.